Legal Notice and Privacy Policy: All Required Information

Imprint

Information pursuant to Section 5 of the German Data Protection Act (DDG):

Atelier Nikolaus Kriese
Weimarische Strasse 29
99099 Erfurt

Phone: +49 176 708 97652

Mail: info@nikolauskriese.de

VAT identification number pursuant to Section 27a of the Value-Added Tax Act: VAT DE350794242

VG BILD-KUNST COPYRIGHT 1624937

Copyright (see Terms and Conditions)

Privacy Policy This Privacy Policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as “Data”) within my online offering and the associated websites, features, and content, as well as external online presences, such as our social media profiles (hereinafter collectively referred to as the “Online Offering”). With regard to the terms used, such as “processing” or “controller,” we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).

Contact:
Nikolaus Kriese
Weimarische Strasse 29
99099 Erfurt

Types of data processed:
– Personal data (e.g., names, addresses).
– Contact data (e.g., email addresses, phone numbers).
– Content data (e.g., text entries, photographs, videos).
– Usage data (e.g., websites visited, content interests, access times).
– Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects
Visitors and users of the website (hereinafter, we collectively refer to these data subjects as “users”).

Purpose of processing
– Provision of the online service, its functions, and content.
– Responding to contact requests and communicating with users.
– Security measures.
– Audience measurement/marketing

Terminology Used
“Personal data” means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”); a natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., a cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person. “Processing” means any operation or set of operations performed on personal data, whether or not by automated means. The term is broad and encompasses virtually any handling of data.
“Pseudonymization” means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable natural person. “Profiling” means any form of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. “Controller” means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. “Processor” means a natural or legal person, public authority, agency, or other body that processes personal data on behalf of the controller.

Applicable Legal Bases
In accordance with Article 13 of the GDPR, we are providing you with the legal bases for our data processing activities. Unless the legal basis is specified in the privacy policy, the following applies: The legal basis for obtaining consent is Article 6(1)(a) and Article 7 of the GDPR; the legal basis for processing to fulfill our services, carry out contractual obligations, and respond to inquiries is Article 6(1)(b) of the GDPR; the legal basis for processing to fulfill our legal obligations is Article 6(1)(c) of the GDPR, and the legal basis for processing to safeguard our legitimate interests is Article 6(1)(f) of the GDPR. In the event that the vital interests of the data subject or another natural person require the processing of personal data, Article 6(1)(d) of the GDPR serves as the legal basis.

Security Measures In accordance with Article 32 of the GDPR, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, I implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.
These measures include, in particular, ensuring the confidentiality, integrity, and availability of data by controlling physical access to the data, as well as access to, input of, and disclosure of the data, ensuring its availability, and its segregation. Furthermore, we have established procedures that ensure the exercise of data subjects’ rights, the erasure of data, and a response to data breaches. Furthermore, we take the protection of personal data into account as early as the development and selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default (Art. 25 GDPR).

Cooperation with Data Processors and Third Parties
If, in the course of our processing activities, we disclose data to other individuals or companies (processors or third parties), transfer it to them, or otherwise grant them access to the data, this is done only on the basis of a legal authorization (e.g., if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6(1)(b) GDPR), you have consented, a legal obligation requires it, or based on our legitimate interests (e.g., when using agents, web hosts, etc.).
If we engage third parties to process data based on a so-called “data processing agreement,” this is done in accordance with Article 28 of the GDPR.

Transfers to Third Countries
If we process data in a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)), or if this occurs in connection with the use of third-party services or the disclosure or transfer of data to third parties, this will only take place if it is necessary to fulfill our (pre)contractual obligations, based on your consent, due to a legal obligation, or based on our legitimate interests. Subject to statutory or contractual permissions, we process or have the data processed in a third country only if the specific requirements of Art. 44 et seq. GDPR are met.
This means that processing takes place, for example, on the basis of specific safeguards, such as the officially recognized determination of a level of data protection equivalent to that of the EU (e.g., for the U.S. through the “Privacy Shield”) or compliance with officially recognized specific contractual obligations (so-called “Standard Contractual Clauses”).

Rights of Data Subjects
You have the right to request confirmation as to whether data concerning you is being processed, as well as access to such data, further information, and a copy of the data in accordance with Article 15 of the GDPR. In accordance with Article 16 of the GDPR, you have the right to request that data concerning you be completed or that inaccurate data concerning you be corrected.
Pursuant to Article 17 of the GDPR, you have the right to request that the relevant data be erased without delay, or alternatively, pursuant to Article 18 of the GDPR, to request a restriction on the processing of the data. You have the right to request that the data concerning you, which you have provided to us, be returned to you in accordance with Article 20 of the GDPR and to request its transmission to other controllers.
You also have the right, pursuant to Article 77 of the GDPR, to lodge a complaint with the competent supervisory authority.

Right to Withdraw Consent
You have the right to withdraw any consent you have given in accordance with Article 7(3) of the GDPR with future effect
Right to Object You may object at any time to the future processing of your personal data in accordance with Article 21 of the GDPR. In particular, you may object to processing for the purposes of direct marketing.

Cookies and the Right to Object to Direct Marketing
“Cookies” are small files that are stored on users’ computers. Various types of information can be stored within cookies. A cookie primarily serves to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. “Temporary cookies,” also known as “session cookies” or “transient cookies,” are cookies that are deleted after a user leaves an online service and closes their browser. Such a cookie may, for example, store the contents of a shopping cart in an online store or a login status. Cookies that remain stored even after the browser is closed are referred to as “permanent” or “persistent.” For example, the login status can be stored so that users can access it again after several days. Similarly, such a cookie may store users’ interests, which are used for audience measurement or marketing purposes. “Third-party cookies” are cookies provided by providers other than the controller operating the online service (otherwise, if only the controller’s cookies are used, they are referred to as “first-party cookies”). We may use temporary and permanent cookies and provide information about this in our Privacy Policy. If users do not wish to have cookies stored on their computer, they are asked to disable the corresponding option in their browser’s system settings. Stored cookies can be deleted in the browser’s system settings. Disabling cookies may result in functional limitations of this online service.
A general objection to the use of cookies for online marketing purposes can be submitted for a wide range of services, particularly in the case of tracking, via the U.S. website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be prevented by disabling them in your browser settings. Please note that in this case, you may not be able to use all features of this website.

Deletion of Data
The data we process will be deleted or its processing restricted in accordance with Articles 17 and 18 of the GDPR. Unless expressly stated in this Privacy Policy, the data stored by us will be deleted as soon as it is no longer necessary for the purposes for which it was collected and there are no legal retention obligations preventing its deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
In accordance with legal requirements in Germany, data is retained for a period of 10 years in particular pursuant to Sections 147(1) AO, §§ 257(1) No. 1 and 4, (4) HGB (books, records, management reports, accounting documents, trading books, documents relevant for taxation, etc.) and 6 years pursuant to § 257(1) No. 2 and 3, (4) HGB (business correspondence). In accordance with legal requirements in Austria, records must be retained for 7 years pursuant to § 132(1) BAO (accounting records, receipts/invoices, accounts, vouchers, business documents, statements of income and expenses, etc.), for 22 years in connection with real estate, and for 10 years for documents related to electronically supplied services, telecommunications, radio, and television services provided to non-business entities in EU member states for which the Mini One-Stop Shop (MOSS) is utilized.

Agenturdienstleistungen
Wir verarbeiten die Daten unserer Kunden im Rahmen unserer vertraglichen Leistungen zu denen konzeptionelle und strategische Beratung, Kampagnenplanung, Software- und
Designentwicklung/-beratung oder Pflege, Umsetzung von Kampagnen und Prozessen/ Handling, Serveradministration, Datenanalyse/ Beratungsleistungen und
Schulungsleistungen gehören.
Hierbei verarbeiten wir Bestandsdaten (z.B., Kundenstammdaten, wie Namen oder Adressen), Kontaktdaten (z.B., E-Mail, Telefonnummern), Inhaltsdaten (z.B., Texteingaben,
Fotografien, Videos), Vertragsdaten (z.B., Vertragsgegenstand, Laufzeit), Zahlungsdaten (z.B., Bankverbindung, Zahlungshistorie), Nutzungs- und Metadaten (z.B. im Rahmen
der Auswertung und Erfolgsmessung von Marketingmaßnahmen). Besondere Kategorien personenbezogener Daten verarbeiten wir grundsätzlich nicht, außer wenn diese
Bestandteile einer beauftragten Verarbeitung sind. Zu den Betroffenen gehören unsere Kunden, Interessenten sowie deren Kunden, Nutzer, Websitebesucher oder Mitarbeiter
sowie Dritte. Der Zweck der Verarbeitung besteht in der Erbringung von Vertragsleistungen, Abrechnung und unserem Kundenservice. Die Rechtsgrundlagen der Verarbeitung
ergeben sich aus Art. 6 Abs. 1 lit. b DSGVO (vertragliche Leistungen), Art. 6 Abs. 1 lit. f DSGVO (Analyse, Statistik, Optimierung, Sicherheitsmaßnahmen). Wir verarbeiten Daten,
die zur Begründung und Erfüllung der vertraglichen Leistungen erforderlich sind und weisen auf die Erforderlichkeit ihrer Angabe hin. Eine Offenlegung an Externe erfolgt nur,
wenn sie im Rahmen eines Auftrags erforderlich ist. Bei der Verarbeitung der uns im Rahmen eines Auftrags überlassenen Daten handeln wir entsprechend den Weisungen der
Auftraggeber sowie der gesetzlichen Vorgaben einer Auftragsverarbeitung gem. Art. 28 DSGVO und verarbeiten die Daten zu keinen anderen, als den auftragsgemäßen
Zwecken.
Wir löschen die Daten nach Ablauf gesetzlicher Gewährleistungs- und vergleichbarer Pflichten. die Erforderlichkeit der Aufbewahrung der Daten wird alle drei Jahre überprüft; im
Fall der gesetzlichen Archivierungspflichten erfolgt die Löschung nach deren Ablauf (6 J, gem. § 257 Abs. 1 HGB, 10 J, gem. § 147 Abs. 1 AO). Im Fall von Daten, die uns
gegenüber im Rahmen eines Auftrags durch den Auftraggeber offengelegt wurden, löschen wir die Daten entsprechend den Vorgaben des Auftrags, grundsätzlich nach Ende des
Auftrags.
Der Gesundheitsvorsorge dienende Leistungen
Wir verarbeiten die Daten unserer Patienten und Interessenten und anderer Auftraggeber oder Vertragspartner (einheitlich bezeichnet als „Patienten“) entsprechend Art. 6 Abs. 1
lit. b) DSGVO, um ihnen gegenüber unsere vertraglichen oder vorvertraglichen Leistungen zu erbringen. Die hierbei verarbeiteten Daten, die Art, der Umfang und der Zweck und
die Erforderlichkeit ihrer Verarbeitung, bestimmen sich nach dem zugrundeliegenden Vertragsverhältnis. Zu den verarbeiteten Daten gehören grundsätzlich Bestands- und
Stammdaten der Patienten (z.B., Name, Adresse, etc.), als auch die Kontaktdaten (z.B., E-Mailadresse, Telefon, etc.), die Vertragsdaten (z.B., in Anspruch genommene
Leistungen, erworbene Produkte, Kosten, Namen von Kontaktpersonen) und Zahlungsdaten (z.B., Bankverbindung, Zahlungshistorie, etc.).
In Rahmen unserer Leistungen, können wir ferner besondere Kategorien von Daten gem. Art. 9 Abs. 1 DSGVO, hier insbesondere Angaben zur Gesundheit der Patienten, ggf.
mit Bezug zu deren Sexualleben oder der sexuellen Orientierung, verarbeiten. Hierzu holen wir, sofern erforderlich, gem. Art. 6 Abs. 1 lit. a., Art. 7, Art. 9 Abs. 2 lit. a. DSGVO eine
ausdrückliche Einwilligung der Patienten ein und verarbeiten die besonderen Kategorien von Daten ansonsten zu Zwecken der Gesundheitsvorsorge auf Grundlage des Art. 9
Abs. 2 lit h. DSGVO, § 22 Abs. 1 Nr. 1 b. BDSG.
Sofern für die Vertragserfüllung oder gesetzlich erforderlich, offenbaren oder übermitteln wir die Daten der Patienten im Rahmen der Kommunikation mit medizinischen
Fachkräften, an der Vertragserfüllung erforderlicherweise oder typischerweise beteiligten Dritten, wie z.B. Labore, Abrechnungsstellen oder vergleichbare Dienstleister, sofern
dies der Erbringung unserer Leistungen gem. Art. 6 Abs. 1 lit b. DSGVO dient, gesetzlich gem. Art. 6 Abs. 1 lit c. DSGVO vorgeschrieben ist, unseren Interessen oder denen der
Patienten an einer effizienten und kostengünstigen Gesundheitsversorgung als berechtigtes Interesse gem. Art. 6 Abs. 1 lit f. DSGVO dient oder gem. Art. 6 Abs. 1 lit d. DSGVO
notwendig ist. um lebenswichtige Interessen der Patienten oder einer anderen natürlichen Person zu schützen oder im Rahmen einer Einwilligung gem. Art. 6 Abs. 1 lit. a., Art. 7
DSGVO.
Die Löschung der Daten erfolgt, wenn die Daten zur Erfüllung vertraglicher oder gesetzlicher Fürsorgepflichten sowie Umgang mit etwaigen Gewährleistungs- und vergleichbaren
Pflichten nicht mehr erforderlich ist, wobei die Erforderlichkeit der Aufbewahrung der Daten alle drei Jahre überprüft wird; im Übrigen gelten die gesetzlichen
Aufbewahrungspflichten.

Therapeutic Services and Coaching

We process the data of our clients, prospective clients, and other clients or contractual partners (collectively referred to as “clients”) in accordance with Article 6(1)(
b) of the GDPR in order to provide our contractual or pre-contractual services to them. The data processed in this context, as well as the nature, scope, purpose, and
necessity of its processing, are determined by the underlying contractual relationship. The processed data generally includes client master data (e.g., name, address, etc.), as well as contact details (e.g., email address, phone number, etc.), contract details (e.g., services utilized,
fees, names of contact persons, etc.), and payment details (e.g., bank account information, payment history, etc.).
As part of our services, we may also process special categories of data pursuant to Art. 9(1) GDPR, in particular information regarding clients’ health, which may
relate to their sex life or sexual orientation, ethnic origin, or religious or philosophical beliefs. To this end, we obtain, where
necessary, pursuant to Art. 6(1)(a), Art. 7, Art. 9(2)(a) of the GDPR, and otherwise process the special categories of data
for the purposes of healthcare on the basis of Art. 9(2)(h) of the GDPR, § 22(1)(1)(b) of the BDSG.
To the extent necessary for the performance of the contract or required by law, we disclose or transfer clients’ data in the course of communication with other professionals, to
third parties typically or necessarily involved in the performance of the contract, such as billing agencies or comparable service providers, provided this serves the provision of our
services pursuant to Art. 6(1)(b) GDPR, is required by law pursuant to Art. 6(1)(c) GDPR, serves our interests or those of the clients in efficient
and cost-effective healthcare as a legitimate interest pursuant to Art. 6(1)(f) GDPR, or is necessary pursuant to Art. 6(1)(d) GDPR. to protect
the vital interests of clients or another natural person, or within the scope of consent pursuant to Art. 6(1)(a) and Art. 7 GDPR.
The data will be deleted when it is no longer necessary for the fulfillment of contractual or statutory duties of care, as well as for handling any warranty and comparable
obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory
retention obligations apply.

Contractual Services
We process the data of our contractual partners and prospective customers, as well as other clients, customers, or contractual partners (collectively referred to as
“contractual partners”) in accordance with Article 6(1)(b) of the GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context
— including the type, scope, purpose, and necessity of its processing — is determined by the underlying contractual relationship.
The processed data includes the master data of our contractual partners (e.g., names and addresses), contact data (e.g., email addresses and phone numbers), as well as
contract data (e.g., services utilized, contract details, contractual communication, names of contact persons), and payment data (e.g.,
bank details, payment history).
We generally do not process special categories of personal data, unless these are components of commissioned or contractually agreed processing
.
We process data necessary for the establishment and fulfillment of contractual obligations and indicate the necessity of providing such data, provided this is not evident to the
contractual partners. Disclosure to external individuals or companies occurs only if required under a contract. When
processing data provided to us within the scope of an order, we act in accordance with the client’s instructions as well as legal requirements.
When our online services are used, we may store the IP address and the time of the respective user action. Storage is based on
our legitimate interests, as well as the users’ interests in protection against misuse and other unauthorized use. This data is generally not disclosed to
third parties, unless it is necessary to pursue our claims pursuant to Art. 6(1)(f) GDPR or there is a legal obligation to do so
pursuant to Art. 6(1)(c) GDPR.
The data will be deleted when it is no longer necessary for the fulfillment of contractual or statutory duties of care, as well as for handling any warranty and
comparable obligations, whereby the necessity of retaining the data is reviewed every three years; otherwise, the statutory
retention obligations apply.

Administration, financial accounting, office organization, contact management
We process data in connection with administrative tasks, the organization of our operations, financial accounting, and compliance with legal obligations, such as the
Archiving. In doing so, we process the same data that we process in connection with the provision of our contractual services. The legal basis for processing is Art. 6
(1)(c) GDPR, Art. 6 (1)(f) GDPR. This processing affects customers, prospective customers, business partners, and website visitors. The purpose and our
interest in the processing lie in administration, financial accounting, office organization, and data archiving—that is, tasks that serve to maintain our
business activities, fulfill our duties, and provide our services. The deletion of data regarding contractual services and
contractual communication corresponds to the information provided for these processing activities.
In this context, we disclose or transfer data to tax authorities, advisors such as tax consultants or auditors, as well as other billing agencies and
payment service providers.
Furthermore, based on our business interests, we store information regarding suppliers, event organizers, and other business partners, e.g., for the purpose of subsequent
contact. We generally store this data, which is predominantly business-related, on a permanent basis.
Business analyses and market research
In order to operate our business efficiently and to identify market trends as well as the wishes of our contractual partners and users, we analyze the data available to us regarding
business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data, and metadata at
pursuant to Article 6(1)(f) of the GDPR, whereby the data subjects include contractual partners, prospective customers, customers, visitors, and users of our online offering.
The analyses are conducted for the purposes of business evaluations, marketing, and market research. In doing so, we may take into account the profiles of registered users with
information, e.g., regarding the services they have used. The analyses help us improve user-friendliness, optimize our
service, and enhance operational efficiency. The analyses are used solely by us and are not disclosed externally, unless they are anonymous analyses based on
aggregated data.
If these analyses or profiles contain personal data, they are deleted or anonymized upon the user’s termination of the contract; otherwise, they are deleted or anonymized two years after the contract is concluded.
In all other cases, overall business analyses and general trend assessments are conducted anonymously whenever possible.

Participation in affiliate partner programs
Within our online offering, we use industry-standard tracking measures based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our
online offering) in accordance with Article 6(1)(f) of the GDPR, to the extent that these are necessary for the operation of the affiliate system. Below
we explain the technical background to users.
The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if
e.g., links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links
and subsequently take advantage of the offers.
In summary, it is necessary for our online offering that we be able to track whether users who are interested in affiliate links and/or the offers available on our site
subsequently take advantage of the offers as a result of the affiliate links or our online platform. To this end, the affiliate links and our
offers are supplemented with certain values that can be set as part of the link or otherwise, e.g., in a cookie. These values include, in particular, the
referring website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer,
an online identifier of the user, as well as tracking-specific values such as ad ID, partner ID, and categorizations.
The online identifiers we use for users are pseudonymous values. This means that the online identifiers themselves do not contain any personal
data such as names or email addresses. They only help us determine whether the same user who clicked on an affiliate link or expressed interest in an offer via our online service
actually took advantage of the offer, i.e., for example, entered into a contract with the provider. However, the online identifier is personal to the extent that
the partner company and we have access to the online identifier along with other user data. Only in this way can the partner company inform us whether that
user has taken advantage of the offer and we can, for example, pay out the bonus.

Amazon Associates Program

Based on our legitimate interests (i.e., the interest in the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we are a participant
in the Amazon EU Partner Program, which is designed to provide a platform for websites through which, by placing advertisements and links
to Amazon.de (so-called affiliate system). This means that as an Amazon partner, we earn a commission on qualifying purchases.
Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you clicked the affiliate link on this website
and subsequently purchased a product from Amazon.
For more information on Amazon’s use of data and how to opt out, please refer to the company’s privacy policy:
https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

Digistore24 - Affiliate Program

Based on our legitimate interests (i.e., the interest in the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we are a participant
in the affiliate program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a platform for websites,
through which advertising revenue can be earned by placing advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies
to track the origin of the contract conclusion. Among other things, Digistore24 can recognize that you clicked the affiliate link on this website and
subsequently concluded a contract with or through Digistore24.
Further information on Digistore24’s use of data and options to object can be found in the company’s privacy policy:
https://www.digistore24.com/page/privacyl.

Affilinet Affiliate Program

Based on our legitimate interests (i.e., the interest in the economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR), we are a participant
in the affiliate program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which was designed to provide a platform for websites through which
revenue can be earned via the placement of advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies to track the origin
of the contract conclusion. Among other things, Affilinet can recognize that you clicked the partner link on this website and subsequently concluded a contract
with or through Affilinet.
Further information on Affilinet’s use of data and options for objection can be found in the company’s privacy policy:
https://www.affili.net/de/footeritem/datenschutz.

Comments and posts

When users leave comments or other posts, their IP addresses may be stored for 7 days based on our legitimate interests pursuant to Article 6(1)(f) of the GDPR
. This is done for our protection in case someone posts illegal content in comments or posts (insults, prohibited
political propaganda, etc.). In this case, we ourselves could be held liable for the comment or post and are therefore interested in the author’s identity.
Furthermore, based on our legitimate interests pursuant to Art. 6(1)(f) GDPR, we reserve the right to process user data for the purpose of spam detection at

On the same legal basis, we reserve the right, in the case of surveys, to store users’ IP addresses for the duration of the survey and to use cookies to
prevent multiple votes.
The data provided in comments and posts will be stored permanently by us until the user objects.

Comment subscriptions

Users may subscribe to follow-up comments with their consent in accordance with Article 6(1)(a) of the GDPR. Users will receive a confirmation email to verify at
that they are the owners of the email address provided. Users may unsubscribe from active comment subscriptions at any time. The confirmation email will contain information regarding the options for revoking consent.
For the purpose of verifying user consent, we store the time of registration along with the IP address of the
user and delete this information when the user unsubscribes.
You may cancel your subscription at any time, i.e., revoke your consent. We may store unsubscribed email addresses for up to three years on
based on our legitimate interests before deleting them, in order to be able to prove that consent was previously given. The processing of this data is
limited to the purpose of potentially defending against claims. An individual request for deletion is possible at any time, provided that the former existence of
consent is confirmed at the same time.

Retrieving profile pictures from Gravatar

We use the Gravatar service provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA, on our website and specifically on our blog.
Gravatar is a service where users can register and upload profile pictures and their email addresses. When users post entries or comments on other
online platforms (primarily blogs) using the respective email address, their profile pictures can be displayed next to the entries or comments. For this purpose
the email address provided by the users is transmitted to Gravatar in encrypted form to check whether a profile is stored for that address. This is the sole purpose of the
transmission of the email address, and it is not used for any other purpose but is deleted afterward.
The use of Gravatar is based on our legitimate interests pursuant to Art. 6(1)(f) GDPR, as we use Gravatar to offer post and
comment authors the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar obtains the users’ IP addresses, as this is necessary for communication between a browser and an online service
. Further information on the collection and use of data by Gravatar can be found in Automattic’s privacy policy: https://automattic.com/privacy/.
If users do not want a profile picture linked to their email address on Gravatar to appear in the comments, they should use an email
address that is not registered with Gravatar when commenting. We also note that it is possible to use an anonymous email address or no email address at all if
users do not wish to have their email address sent to Gravatar. Users can completely prevent the transfer of data by not using our
comment system.

Accessing emojis and smileys

Our WordPress blog uses graphic emojis (or smileys)—small graphic files that express emotions—which are retrieved from external servers
. In doing so, the server providers collect users’ IP addresses. This is necessary so that the emoji files can be transmitted to users’ browsers.
The emoji service is provided by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Automattic’s privacy policy:
https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com; to the best of our knowledge, these are so-called content delivery networks
— that is, servers that serve solely to ensure fast and secure file transmission and delete users’ personal data after transmission
.
The use of emojis is based on our legitimate interests, i.e., our interest in an attractive design of our online offering pursuant to Art. 6(1)(f)
of the GDPR.

SoundCloud

Our podcasts are stored on the “SoundCloud” platform, provided by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany, and are streamed from
on this platform.
For this purpose, we integrate so-called SoundCloud widgets into our website. These are playback software that allows users to play the podcasts. In doing so,
SoundCloud can measure which podcasts are listened to and to what extent, and process this information pseudonymously for statistical and business purposes.
To this end, cookies may be stored in users’ browsers and processed for the purpose of creating user profiles, e.g., to display ads that correspond to the potential
interests of users. In the case of users who are registered with SoundCloud, SoundCloud may associate the listening information with their profiles.
This processing is based on our legitimate interests, i.e., our interest in the secure and efficient provision, analysis, and optimization of our
audio offerings pursuant to Art. 6(1)(f) of the GDPR.
Further information and options to object can be found in SoundCloud’s privacy policy: https://soundcloud.com/pages/privacy.

Contact Us

When you contact us (e.g., via the contact form, email, phone, or social media), your information is processed to handle your inquiry and
to fulfill it in accordance with Article 6(1)(b) of the GDPR. User data may be stored in a Customer Relationship Management system (“CRM system”) or
a comparable inquiry management system.
We delete inquiries once they are no longer necessary. We review the necessity of retention every two years; furthermore, statutory archiving obligations apply.
Newsletter
The following information explains the content of our newsletter, as well as the registration, distribution, and statistical analysis procedures, and your
rights to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter Content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter “newsletters”) only with the
consent of the recipients or with legal authorization. If the newsletter’s content is specifically described during the subscription process, this description is decisive for the
consent of the users. In addition, our newsletters contain information about our services and our company.
Double opt-in and logging: Subscription to our newsletter is carried out via a so-called double opt-in procedure. This means that after subscribing, you will receive an email in
in which you are asked to confirm your subscription. This confirmation is necessary to ensure that no one can subscribe using someone else’s email address.
Newsletter subscriptions are logged to provide proof of the subscription process in accordance with legal requirements. This includes storing
the time of subscription and confirmation, as well as the IP address. Changes to your data stored with the mailing service provider are also logged.
Registration data: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so that we can address you personally
in the newsletter.
The distribution of the newsletter and the associated performance measurement are based on the recipients’ consent pursuant to Art. 6(1)(a), Art. 7 GDPR in conjunction with §
7(2)(3) UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6(1)(f) GDPR in conjunction with § 7
(3) UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our interest is focused on the use
of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and further allows us
to provide proof of consent.
Cancellation/Withdrawal – You can cancel your subscription to our newsletter at any time, i.e., withdraw your consent. You will find a link to cancel the newsletter
at the end of every newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them
in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims.
An individual request for deletion is possible at any time, provided that the prior existence of consent is confirmed at the same time.

Newsletter

The following information explains the content of our newsletter, as well as the procedures for subscription, distribution, and statistical analysis, and your
right to object. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Newsletter Content: We send newsletters, emails, and other electronic notifications containing promotional information (hereinafter “newsletters”) only with the
consent of the recipients or with legal authorization. If the newsletter’s content is specifically described during the subscription process, this description is decisive for the
consent of the users. In addition, our newsletters contain information about our products and related details (e.g., safety instructions),
offers, promotions, and our company.
Double opt-in and logging: Subscription to our newsletter is carried out via a so-called double opt-in procedure. This means that after signing up, you will receive an email in
asking you to confirm your subscription. This confirmation is necessary to ensure that no one can sign up using someone else’s email address. The
newsletter subscriptions are logged to provide proof of the subscription process in accordance with legal requirements. This includes storing
the time of registration and confirmation, as well as the IP address. Changes to your data stored with the mailing service provider are also logged.
Registration data: To subscribe to the newsletter, simply provide your email address. Optionally, we ask you to provide a name so that we can address you personally
in the newsletter.
The distribution of the newsletter and the associated performance measurement are based on the recipients’ consent pursuant to Art. 6(1)(a), Art. 7 GDPR in conjunction with §
107(2) TKG or, if consent is not required, based on our legitimate interests in direct marketing pursuant to Art. 6(1)(f) GDPR in conjunction with § 107
(2) and (3) TKG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6(1)(f) GDPR. Our interest is focused on the use
of a user-friendly and secure newsletter system that serves both our business interests and meets user expectations, and further allows us
to provide proof of consent.
Cancellation/Withdrawal – You can cancel your subscription to our newsletter at any time, i.e., withdraw your consent. You will find a link to cancel the newsletter
at the end of every newsletter. We may store unsubscribed email addresses for up to three years based on our legitimate interests before deleting them
in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of potentially defending against claims.
An individual request for deletion is possible at any time, provided that the prior existence of consent is confirmed at the same time.

Newsletter – Mailchimp

Newsletters are sent via the mailing service provider “MailChimp,” a newsletter distribution platform operated by the U.S. provider Rocket Science Group, LLC, 675 Ponce De
Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the mailing service provider’s privacy policy here: https://mailchimp.com/legal/privacy/.
Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Framework and thereby guarantees compliance with European data protection standards
(https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mailing service provider is engaged on the basis of our legitimate interests
pursuant to Art. 6(1)(f) GDPR and a data processing agreement pursuant to Art. 28(3)(1) GDPR.
The shipping service provider may use the recipients’ data in pseudonymized form, i.e., without linking it to a specific user, to optimize or improve its own services
, e.g., for the technical optimization of the delivery and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data
of our newsletter recipients to contact them directly or to pass the data on to third parties.

Newsletter – CleverReach

The newsletter is sent via the mailing service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. You can view the privacy policy
of the mailing service provider here: https://www.cleverreach.com/de/datenschutz/. The mailing service provider is engaged on the basis of our legitimate interests
pursuant to Art. 6(1)(f) GDPR and a data processing agreement pursuant to Art. 28(3) sentence 1 GDPR.
The shipping service provider may use the recipients’ data in pseudonymized form, i.e., without linking it to a specific user, to optimize or improve its own services
, e.g., for the technical optimization of the delivery and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data
of our newsletter recipients to contact them directly or to pass the data on to third parties.

Newsletter – Measuring Success

The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or—if we use a mailing service provider
—from that provider’s server. As part of this retrieval, technical information—such as details about your browser and system—as well as
your IP address and the time of retrieval are collected.
This information is used to improve the technical aspects of the services based on the technical data, or to analyze target groups and their reading behavior based on their access locations
(which can be determined using the IP address) or access times. The statistical analysis also includes determining whether the newsletters are opened
, when they are opened, and which links are clicked. For technical reasons, this information can be attributed to individual newsletter recipients
. However, it is neither our intention, nor—if used—that of the mailing service provider, to monitor individual users. Rather, the analyses serve
to help us identify our users’ reading habits and adapt our content accordingly, or to send different content based on the interests of our
users.
Unfortunately, it is not possible to opt out of performance tracking separately; in this case, the entire newsletter subscription must be canceled.

Web Hosting and Email Services

The hosting services we use are intended to provide the following services: infrastructure and platform services,
computing capacity, storage space, and database services, email delivery, security services, and technical maintenance services, which we utilize for the purpose of operating this
online offering.
In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta data, and communication data from customers,
prospective customers, and visitors to this online offering based on our legitimate interests in the efficient and secure provision of this
online service in accordance with Art. 6(1)(f) GDPR in conjunction with Art. 28 GDPR (conclusion of a data processing agreement).
Collection of access data and log files
We, or our hosting provider, collect data regarding every access to the server on which
this service is located (so-called server log files) based on our legitimate interests within the meaning of Art. 6(1)(f) GDPR. Access data includes the name of the accessed webpage, file, date and time of access, amount of data transferred
, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page), IP address, and the
requesting provider.
Log file information is stored for a maximum of 7 days for security reasons (e.g., to investigate misuse or fraud) and
deleted thereafter. Data that must be retained for evidentiary purposes is exempt from deletion
until the respective incident has been fully resolved.

Google Tag Manager

Google Tag Manager is a solution that allows us to manage so-called website tags via a user interface (and thus, for example, integrate Google Analytics and other Google marketing
services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal data of users. With regard to the
processing of users’ personal data, please refer to the following information regarding Google services. Terms of Use:
https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (“Google”), based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Article 6
(1)(f) of the GDPR). Google uses cookies. The information generated by the cookie regarding
users’ use of the online service is generally transmitted to a Google server in the United States and stored there.
Google is certified under the Privacy Shield Agreement and thereby offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate users’ use of our online offering, to compile reports on activities within
this online offering, and to provide us with other services related to the use of this online offering and internet usage
. In doing so, pseudonymous user profiles may be created from the processed data.
We use Google Analytics only with IP anonymization enabled. This means that the IP address of users is truncated by Google within member states of the European
Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the U.S. and truncated there.

The IP address transmitted by the user’s browser is not merged with other Google data. Users can prevent the storage of cookies by
adjusting their browser software settings accordingly; Users can also prevent the collection of data generated by the cookie and related to their use of the
online service by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link:
http://tools.google.com/dlpage/gaoptout?hl=de.
For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy
(https://policies.google.com/technologies/ads) and the settings for the display of ads by Google
(https://adssettings.google.com/authenticated).
Users’ personal data is deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in its “Universal Analytics” configuration. “Universal Analytics” refers to a Google Analytics feature in which user analysis is based on a pseudonymous user ID, thereby creating a pseudonymous user profile that combines information from the use of various devices (so-called “
“cross-device tracking”).
Target audience segmentation with Google Analytics
We use Google Analytics to display ads placed within Google’s advertising services and those of its partners only to users who have also shown an
or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited
) that we transmit to Google (so-called “Remarketing” or “Google Analytics Audiences”). With the help of Remarketing Audiences, we also aim to
ensure that our ads align with users’ potential interests.
Google AdSense with personalized ads
We use, based on our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6
(1)(f) of the GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, which displays ads on our website and for which we receive compensation for their display or other use.
For these purposes, usage data—such as clicks on an ad and the user’s IP address—is processed, with the last two digits of the IP address being truncated
. Therefore, user data is processed in a pseudonymized manner.
We use AdSense with personalized ads. In doing so, Google draws conclusions about users’ interests based on the websites they visit or the apps they use and the
user profiles. Advertisers use this information to tailor their campaigns to these interests, which benefits both users and
advertisers alike. For Google, ads are personalized when collected or known data determines or
influences ad selection. This includes, among other things, previous search queries, activities, website visits, app usage, demographic, and location information. For
individuals, this includes: demographic targeting, interest-based targeting, remarketing, as well as targeting based on customer match lists and audience lists uploaded to
DoubleClick Bid Manager or Campaign Manager.
For more information about Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy
(https://policies.google.com/technologies/ads) and the settings for the display of ads by Google
(https://adssettings.google.com/authenticated).

Google AdSense with non-personalized ads

Google AdWords and Conversion Tracking

Based on our legitimate interests (i.e., our interest in the analysis, optimization, and economic operation of our online offering within the meaning of Art. 6
(1)(f) of the GDPR), we use the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement and thereby guarantees compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use Google’s “AdWords” online marketing service to place ads on the Google advertising network (e.g., in search results, in videos, on websites, etc.),
so that they are shown to users who are likely to be interested in the ads. This allows us to display ads for and within our online offering in a more targeted manner
so that we present users only with ads that potentially match their interests. For example, if a user is shown ads for products they
have shown interest in on other online offerings, this is referred to as “remarketing.” For these purposes, when our website and other websites where the
Google advertising network is active are accessed, a Google code is executed directly by Google, and so-called (re)marketing tags (invisible graphics or code, also known as
“web beacons”) are integrated into the website. With their help, an individual cookie—i.e., a small file—is stored on the user’s device (instead of
cookies, comparable technologies may also be used). This file records which websites the user visits, what content they are
interested in, and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, visit duration, and other
details regarding the use of the online service.
Furthermore, we receive an individual “conversion cookie.” The information collected via the cookie is used by Google to generate conversion statistics for us.
However, we only receive the anonymous total number of users who clicked on our ad and were redirected to a page tagged with a conversion tracking tag
. However, we do not receive any information that can be used to personally identify users.
User data is processed pseudonymously within the Google advertising network. This means that Google does not, for example, store or process the name or email address
of users, but rather processes the relevant data in relation to cookies within pseudonymous user profiles. This means that, from Google’s perspective, the ads are not managed and displayed for a
specifically identified person, but rather for the cookie holder, regardless of who that cookie holder is. This does not apply if a user has expressly permitted Google
to process the data without this pseudonymization. The information collected about users is transmitted to Google and stored on
Google’s servers in the United States.
For more information on Google’s use of data, as well as options for settings and opting out, please refer to Google’s Privacy Policy
(https://policies.google.com/technologies/ads) and the settings for the display of ads by Google
(https://adssettings.google.com/authenticated).

Jetpack (WordPress Stats)

We use the Jetpack plugin (specifically the “WordPress Stats” sub-feature) based on our legitimate interests (i.e., our interest in analyzing, optimizing, and ensuring the economic viability of our online offering within the meaning of Article 6
(1)(f) of the GDPR), we use the Jetpack plugin (specifically the “WordPress Stats” sub-function), which integrates a tool for the statistical analysis of visitor traffic and is provided by
Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called “cookies,” text files that are stored on your computer and enable an
analysis of your use of the website.
The information generated by the cookie regarding your use of this online service is stored on a server in the United States. User profiles may be created from the
processed data, but these are used solely for analytical purposes and not for advertising. For further information, please visit
Automattic’s privacy policies: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.
Facebook Pixel, Custom Audiences, and Facebook Conversion
Within our online offering, based on our legitimate interests in the analysis, optimization, and economic operation of our online offering and for these
purposes, we use the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are located in the EU
, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).
Facebook is certified under the Privacy Shield Agreement and thereby provides a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook Pixel, Facebook is able, on the one hand, to identify visitors to our website as a target group for the display of ads (so-called “Facebook Ads”)
. Accordingly, we use the Facebook Pixel to display the Facebook Ads we place only to those Facebook users who have also shown an
interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites visited
) that we transmit to Facebook (so-called “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook
ads align with users’ potential interests and do not come across as intrusive. With the help of the Facebook Pixel, we can also track the effectiveness of Facebook
ads for statistical and market research purposes by seeing whether users were redirected to our website
after clicking on a Facebook ad (so-called “conversion”).
The processing of data by Facebook takes place in accordance with Facebook’s Data Use Policy. Accordingly, general information regarding the display of
Facebook ads can be found in Facebook’s Data Policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook Pixel and how it
works can be found in Facebook’s Help Center: https://www.facebook.com/business/help/651294705016616.
You can object to the collection of data by the Facebook Pixel and the use of your data for the display of Facebook ads. To control which types of
ads are shown to you within Facebook, you can visit the page set up by Facebook and follow the instructions regarding the settings
for usage-based advertising: https://www.facebook.com/settings?tab=ads. These settings apply across all platforms, meaning they are applied to all devices, such as
desktop computers or mobile devices.
You can also opt out of cookies used for audience measurement and advertising purposes via the Network Advertising Initiative’s opt-out page
(http://optout.networkadvertising.org/) and additionally the U.S. website (http://www.aboutads.info/choices) or the European
website (http://www.youronlinechoices.com/uk/your-ad-choices/).

econda Analytics

To tailor this online offering to user needs and to optimize it, we use solutions and technologies provided by econda GmbH, Zimmerstr. 6, 76137
, based on our legitimate interests (i.e., our interest in the analysis,
optimization, and economic operation of our online offering within the meaning of Article 6(1)(f) of the GDPR). This involves collecting and storing anonymized data in Karlsruhe, Germany, and creating usage profiles using pseudonyms based on this data.
Karlsruhe, Germany, and use these data to create usage profiles using pseudonyms. For this purpose, cookies may be used that enable the recognition of an internet browser. However, usage profiles are not merged with data about the bearer of the pseudonym without the visitor’s express
consent. In particular, IP addresses are anonymized immediately upon receipt
, making it impossible to link usage profiles to IP addresses.
You may object to the collection and storage of your data at any time with future effect. To object to the collection and storage of your visitor data in the
future, you can obtain an opt-out cookie from econda via the following link; this ensures that no future visitor data from your browser
will be collected and stored by econda: https://www.econda.de/widerruf-zur-datenspeicherung/. The opt-out applies only to the device and web browser on which it
was set; please repeat the process on all devices if necessary. If you delete the opt-out cookie, requests will again be transmitted to econda.
For more information, please refer to econda’s privacy policy: https://www.econda.de/datenschutzhinweise/.

Bing Ads

Wir setzen innerhalb unseres Onlineangebotes auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres
Onlineangebotes im Sinne des Art. 6 Abs. 1 lit. f. DSGVO) das Conversion- und Tracking-Tool „Bing Ads“ der Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-
6399, USA, ein. Dabei werden von Microsoft Cookies auf den Geräten der Nutzer gespeichert, um eine Analyse der Benutzung unseres Onlineangebotes durch die Nutzer zu
ermöglichen, sofern Nutzer über eine Microsoft-Bing-Anzeige auf unser Onlineangebot gelangt sind (sog. “Conversion-Messung”). Microsoft und wir können auf diese Weise
erkennen, dass jemand auf eine Anzeige geklickt hat, zu unserem Onlineangebot weitergeleitet wurde und eine vorher bestimmte Zielseite (sog “Conversion Seite”) erreicht hat.
Wir erfahren dabei nur die Gesamtzahl der Nutzer, die auf eine Bing Anzeige geklickt haben und dann zu der Conversion Seite weitergeleitet wurden. Es werden keine IPAdressen
gespeichert. Es werden keine persönlichen Informationen zur Identität der Nutzer mitgeteilt.
Microsoft ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).
Wenn Nutzer nicht an dem Tracking-Verfahren von Bing Ads teilnehmen möchten, können Sie auch das hierfür erforderliche Setzen eines Cookies per Browser-Einstellung deaktivieren oder die Opt-Out-Seite von Microsoft nutzen: http://choice.microsoft.com/de-DE/opt-out.
Weitere Informationen zum Datenschutz und zu den eingesetzten Cookies bei Microsoft Bing Ads finden Nutzer in der Datenschutzerklärung von Microsoft:
https://privacy.microsoft.com/de-de/privacystatement.
VG Wort / Skalierbares Zentrales Messverfahren
Wir nutzen das „Skalierbare Zentrale Messverfahren“ (SZM) der INFOnline GmbH (INFOnline GmbH, Brühler Str. 9, D-53119 Bonn. ) für die Ermittlung statistischer Kennwerte zur
Ermittlung der Kopierwahrscheinlichkeit von Texten. Dabei werden anonyme Messwerte erhoben. Die Zugriffszahlenmessung verwendet zur Wiedererkennung von Computersystemen alternativ ein Session-Cookie oder eine Signatur, die aus verschiedenen automatisch übertragenen Informationen Ihres Browsers erstellt wird. IP-Adressen werden nur in anonymisierter Form verarbeitet. Das Verfahren wurde unter der Beachtung des Datenschutzes entwickelt. Einziges Ziel des Verfahrens ist es, die
Kopierwahrscheinlichkeit einzelner Texte zu ermitteln. Zu keinem Zeitpunkt werden einzelne Nutzer identifiziert. Ihre Identität bleibt immer geschützt. Sie erhalten über das System
keine Werbung.
Viele unserer Seiten sind mit JavaScript-Aufrufen versehen, über die wir die Zugriffe an die Verwertungsgesellschaft Wort (VG Wort) melden. Wir ermöglichen damit, dass unsere
Autoren an den Ausschüttungen der VG Wort partizipieren, die die gesetzliche Vergütung für die Nutzungen urheberrechtlich geschützter Werke gem. § 53 UrhG sicherstellen.
Es werden hierbei Nutzungsdaten und Metadaten der Nutzer verarbeitet, wobei die IP-Adressen gekürzt werden und die Messverfahren pseudonym sind. Die gekürzte IP-Adresse
wird maximal 60 Tage gespeichert. Die Nutzungsdaten in Verbindung mit einem pseudonymen Zuordnungswert („Identifier“) werden maximal 6 Monate gespeichert.
Den Nutzern steht ferner ein Opt-Out zur Vefügung, um der Erfassung zu vorgenannten Zwecken zu widersprechen: https://optout.ioam.de. Weitere Informationen können Sie der
Datenschutzerklärung von INFOnline entnehmen https://www.infonline.de/datenschutz/benutzer.
Onlinepräsenzen in sozialen Medien
Wir unterhalten Onlinepräsenzen innerhalb sozialer Netzwerke und Plattformen, um mit den dort aktiven Kunden, Interessenten und Nutzern kommunizieren und sie dort über
unsere Leistungen informieren zu können. Beim Aufruf der jeweiligen Netzwerke und Plattformen gelten die Geschäftsbedingungen und die Datenverarbeitungsrichtlinien deren
jeweiligen Betreiber.
Soweit nicht anders im Rahmen unserer Datenschutzerklärung angegeben, verarbeiten wir die Daten der Nutzer sofern diese mit uns innerhalb der sozialen Netzwerke und
Plattformen kommunizieren, z.B. Beiträge auf unseren Onlinepräsenzen verfassen oder uns Nachrichten zusenden.
Einbindung von Diensten und Inhalten Dritter
Wir setzen innerhalb unseres Onlineangebotes auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres
Onlineangebotes im Sinne des Art. 6 Abs. 1 lit. f. DSGVO) Inhalts- oder Serviceangebote von Drittanbietern ein, um deren Inhalte und Services, wie z.B. Videos oder Schriftarten
einzubinden (nachfolgend einheitlich bezeichnet als “Inhalte”).
Dies setzt immer voraus, dass die Drittanbieter dieser Inhalte, die IP-Adresse der Nutzer wahrnehmen, da sie ohne die IP-Adresse die Inhalte nicht an deren Browser senden
könnten. Die IP-Adresse ist damit für die Darstellung dieser Inhalte erforderlich. Wir bemühen uns nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse
lediglich zur Auslieferung der Inhalte verwenden. Drittanbieter können ferner so genannte Pixel-Tags (unsichtbare Grafiken, auch als “Web Beacons” bezeichnet) für statistische
oder Marketingzwecke verwenden. Durch die “Pixel-Tags” können Informationen, wie der Besucherverkehr auf den Seiten dieser Website ausgewertet werden. Die pseudonymen
Informationen können ferner in Cookies auf dem Gerät der Nutzer gespeichert werden und unter anderem technische Informationen zum Browser und Betriebssystem,
verweisende Webseiten, Besuchszeit sowie weitere Angaben zur Nutzung unseres Onlineangebotes enthalten, als auch mit solchen Informationen aus anderen Quellen
verbunden werden.
Vimeo
Wir können die Videos der Plattform “Vimeo” des Anbieters Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA, einbinden.
Datenschutzerklärung: https://vimeo.com/privacy. WIr weisen darauf hin, dass Vimeo Google Analytics einsetzen kann und verweisen hierzu auf die Datenschutzerklärung
(https://www.google.com/policies/privacy) sowie Opt-Out-Möglichkeiten für Google-Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) oder die Einstellungen von Google
für die Datennutzung zu Marketingzwecken (https://adssettings.google.com/.).
Youtube
Wir binden die Videos der Plattform “YouTube” des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Datenschutzerklärung:
https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
Wir binden die Schriftarten (“Google Fonts”) des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Datenschutzerklärung:
https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
Wir binden die Funktion zur Erkennung von Bots, z.B. bei Eingaben in Onlineformularen (“ReCaptcha”) des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View,
CA 94043, USA, ein. Datenschutzerklärung: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
Wir binden die Landkarten des Dienstes “Google Maps” des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Zu den verarbeiteten Daten
können insbesondere IP-Adressen und Standortdaten der Nutzer gehören, die jedoch nicht ohne deren Einwilligung (im Regelfall im Rahmen der Einstellungen ihrer Mobilgeräte
vollzogen), erhoben werden. Die Daten können in den USA verarbeitet werden. Datenschutzerklärung: https://www.google.com/policies/privacy/, Opt-Out:
https://adssettings.google.com/authenticated.
Typekit-Schriftarten von Adobe
Wir setzen auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres Onlineangebotes im Sinne des Art. 6
Abs. 1 lit. f. DSGVO) externe “Typekit”-Schriftarten des Anbieters Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of
Ireland ein. Adobe ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).
Verwendung von Facebook Social Plugins
Wir nutzen auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres Onlineangebotes im Sinne des Art. 6
Abs. 1 lit. f. DSGVO) Social Plugins (“Plugins”) des sozialen Netzwerkes facebook.com, welches von der Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Irland betrieben wird (“Facebook”). Die Plugins können Interaktionselemente oder Inhalte (z.B. Videos, Grafiken oder Textbeiträge) darstellen und sind an einem der
Facebook Logos erkennbar (weißes „f“ auf blauer Kachel, den Begriffen “Like”, “Gefällt mir” oder einem „Daumen hoch“-Zeichen) oder sind mit dem Zusatz “Facebook Social
Plugin” gekennzeichnet. Die Liste und das Aussehen der Facebook Social Plugins kann hier eingesehen werden: https://developers.facebook.com/docs/plugins/.
Facebook ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
Wenn ein Nutzer eine Funktion dieses Onlineangebotes aufruft, die ein solches Plugin enthält, baut sein Gerät eine direkte Verbindung mit den Servern von Facebook auf. Der
Inhalt des Plugins wird von Facebook direkt an das Gerät des Nutzers übermittelt und von diesem in das Onlineangebot eingebunden. Dabei können aus den verarbeiteten Daten
Nutzungsprofile der Nutzer erstellt werden. Wir haben daher keinen Einfluss auf den Umfang der Daten, die Facebook mit Hilfe dieses Plugins erhebt und informiert die Nutzer
daher entsprechend unserem Kenntnisstand.
Durch die Einbindung der Plugins erhält Facebook die Information, dass ein Nutzer die entsprechende Seite des Onlineangebotes aufgerufen hat. Ist der Nutzer bei Facebook
eingeloggt, kann Facebook den Besuch seinem Facebook-Konto zuordnen. Wenn Nutzer mit den Plugins interagieren, zum Beispiel den Like Button betätigen oder einen
Kommentar abgeben, wird die entsprechende Information von Ihrem Gerät direkt an Facebook übermittelt und dort gespeichert. Falls ein Nutzer kein Mitglied von Facebook ist,
besteht trotzdem die Möglichkeit, dass Facebook seine IP-Adresse in Erfahrung bringt und speichert. Laut Facebook wird in Deutschland nur eine anonymisierte IP-Adresse
gespeichert.
Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch Facebook sowie die diesbezüglichen Rechte und Einstellungsmöglichkeiten
zum Schutz der Privatsphäre der Nutzer, können diese den Datenschutzhinweisen von Facebook entnehmen: https://www.facebook.com/about/privacy/.
Wenn ein Nutzer Facebookmitglied ist und nicht möchte, dass Facebook über dieses Onlineangebot Daten über ihn sammelt und mit seinen bei Facebook gespeicherten
Mitgliedsdaten verknüpft, muss er sich vor der Nutzung unseres Onlineangebotes bei Facebook ausloggen und seine Cookies löschen. Weitere Einstellungen und Widersprüche
zur Nutzung von Daten für Werbezwecke, sind innerhalb der Facebook-Profileinstellungen möglich: https://www.facebook.com/settings?tab=ads oder über die US-amerikanische
Seite http://www.aboutads.info/choices/ oder die EU-Seite http://www.youronlinechoices.com/. Die Einstellungen erfolgen plattformunabhängig, d.h. sie werden für alle Geräte, wie
Desktopcomputer oder mobile Geräte übernommen.
Twitter
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Twitter, angeboten durch die Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA
94103, USA, eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes
innerhalb von Twitter teilen können.
Sofern die Nutzer Mitglieder der Plattform Twitter sind, kann Twitter den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer zuordnen. Twitter ist unter dem
Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten (https://www.privacyshield.gov/participant?
id=a2zt0000000TORzAAO&status=Active). Datenschutzerklärung: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
Instagram
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Instagram, angeboten durch die Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025,
USA, eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von
Instagram teilen können. Sofern die Nutzer Mitglieder der Plattform Instagram sind, kann Instagram den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer
zuordnen. Datenschutzerklärung von Instagram: http://instagram.com/about/legal/privacy/.
Pinterest
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Pinterest, angeboten durch die Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA,
eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von
Pinterest teilen können. Sofern die Nutzer Mitglieder der Plattform Pinterest sind, kann Pinterest den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer
zuordnen. Datenschutzerklärung von Pinterest: https://about.pinterest.com/de/privacy-policy.
Xing
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Xing, angeboten durch die XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland,
eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von Xing
teilen können. Sofern die Nutzer Mitglieder der Plattform Xing sind, kann Xing den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer zuordnen.
Datenschutzerklärung von Xing: https://www.xing.com/app/share?op=data_protection..
LinkedIn
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes LinkedIn, angeboten durch die inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland,
eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von
LinkedIn teilen können. Sofern die Nutzer Mitglieder der Plattform LinkedIn sind, kann LinkedIn den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer
zuordnen. Datenschutzerklärung von LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine
Garantie, das europäische Datenschutzrecht einzuhalten (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Datenschutzerklärung:
https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Google+
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte der Plattform Google+, angeboten durch die Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA („Google“), eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses
Onlineangebotes innerhalb von Twitter teilen können. Sofern die Nutzer Mitglieder der Plattform Google+ sind, kann Google den Aufruf der o.g. Inhalte und Funktionen den
dortigen Profilen der Nutzer zuordnen.
Google ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Weitere Informationen zur Datennutzung durch Google, Einstellungs- und
Widerspruchsmöglichkeiten, erfahren Sie in der Datenschutzerklärung von Google (https://policies.google.com/technologies/ads) sowie in den Einstellungen für die Darstellung
von Werbeeinblendungen durch Google (https://adssettings.google.com/authenticated).
Sharing-Funktionen von AddThis
Innerhalb unseres Onlineangebotes wird der Dienst “AddThis” (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) zum Teilen von Inhalten dieses Onlineangebotes innerhalb
sozialer Netzwerke eingesetzt (sog. Sharing).
Die Nutzung erfolgt auf Grundlage unserer berechtigten Interessen, d.h. Interesse an einer Verbreitung unseres Onlineangebotes gem. Art. 6 Abs. 1 lit. f. DSGVO.
AddThis nutzt die personenbezogenen Informationen der Nutzer für die Zurverfügungstellung und das Ausführen der Sharing-Funktionen. Darüber hinaus kann AddThis
pseudonyme Informationen der Nutzer zu Marketingzwecken nutzen. Diese Daten werden mithilfe von sog. “Cookie”-Textdateien auf dem Computer der Nutzer gespeichert.
Datenschutzerklärung: http://www.addthis.com/privacy, Opt-Out: http://www.addthis.com/privacy/opt-out.