Imprint

Information according to § 5 DDG:

Studio Nikolaus Kriese
Weimarische Strasse 29
99099 Erfurt

Phone: +4917670897652

Mail: info@nikolauskriese.de

Sales tax identification number according to §27 a sales tax law: VAT DE350794242

VG PICTURE-ART COPYRIGHT 1624937

Copyrights (see AGB)

Privacy policy
This data protection declaration clarifies the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within my online offer and the associated websites, functions and content as well as external online presences, such as our social media profile (hereinafter collectively referred to as "online offer"). With regard to the terms used, such as "processing" or "controller", we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible person:
Nikolaus Kriese
Weimarische Strasse 29
99099 Erfurt

Types of data processed:
- Inventory data (e.g., names, addresses).
- Contact data (e.g., e-mail, telephone numbers).
- Content data (e.g., text entries, photographs, videos).
- Usage data (e.g., websites visited, interest in content, access times).
- Meta/communication data (e.g., device information, IP addresses).

Categories of data subjects
Visitors and users of the online offer (hereinafter we also refer to the data subjects collectively as "users").

Purpose of the processing
- Providing the online offer, its functions and content.
- Responding to contact requests and communicating with users.
- Security measures.
- Reach measurement/marketing

Terminology used
"Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically any handling of data.
"Pseudonymization" means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person. "Profiling" means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements. "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. "Processor" means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

Relevant legal bases
In accordance with Art. 13 GDPR, we inform you of the legal basis of our data processing. If the legal basis is not stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6 para. 1 lit. a and Art. 7 GDPR, the legal basis for processing for the performance of our services and implementation of contractual measures as well as responding to inquiries is Art. 6 para. 1 lit. b GDPR, the legal basis for processing to fulfill our legal obligations is Art. 6 para. 1 lit. c GDPR, and the legal basis for processing to protect our legitimate interests is Art. 6 para. 1 lit. f GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6 para. 1 lit. d GDPR serves as the legal basis.

Security measures
I take appropriate technical and organizational measures in accordance with Art. 32 GDPR, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, to ensure a level of security appropriate to the risk.
The measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical access to the data, as well as the access, input, disclosure, safeguarding of availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the deletion of data and the response to data threats. Furthermore, we take the protection of personal data into account as early as the development and selection of hardware, software and procedures, in accordance with the principle of data protection through technology design and data protection-friendly default settings (Art. 25 GDPR).

Cooperation with processors and third parties
If we disclose data to other persons and companies (processors or third parties) as part of our processing, transfer it to them or otherwise grant them access to the data, this will only be done on the basis of legal permission (e.g. if the transfer of data to third parties, such as payment service providers, is necessary for the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR), you have given your consent, a legal obligation provides for this or on the basis of our legitimate interests (e.g. when using agents, web hosts, etc.).
If we commission third parties with the processing of data on the basis of a so-called "order processing contract", this is done on the basis of Art. 28 GDPR.

Transfers to third countries
If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of the use of third-party services or disclosure or transfer of data to third parties, this will only take place if it is done to fulfill our (pre)contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we only process or have the data processed in a third country if the special requirements of Art. 44 et seq. GDPR are met.
This means, for example, that the processing takes place on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to the EU (e.g. for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations (so-called "standard contractual clauses").

Rights of the data subjects
You have the right to request confirmation as to whether the data in question is being processed and to request information about this data as well as further information and a copy of the data in accordance with Art. 15 GDPR. You have accordingly. Art. 16 GDPR, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
In accordance with Art. 17 GDPR, you have the right to demand that the data in question be deleted immediately or, alternatively, to demand that the processing of the data be restricted in accordance with Art. 18 GDPR. You have the right to request to receive the data concerning you that you have provided to us in accordance with Art. 20 GDPR and to request its transfer to other controllers.
You also have the right to lodge a complaint with the competent supervisory authority in accordance with Art. 77 GDPR.

Right of withdrawal
You have the right to withdraw your consent in accordance with Art. 7 para. 3 GDPR with effect for the future
Right to object You can object to the future processing of data concerning you at any time in accordance with Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.

Cookies and the right to object to direct advertising
"Cookies" are small files that are stored on users' computers. Different information can be stored within the cookies. A cookie is primarily used to store information about a user (or the device on which the cookie is stored) during or after their visit to an online service. Temporary cookies, or "session cookies" or "transient cookies", are cookies that are deleted after a user leaves an online service and closes their browser. The content of a shopping cart in an online store or a login status, for example, can be stored in such a cookie. Cookies that remain stored even after the browser is closed are referred to as "permanent" or "persistent". For example, the login status can be saved if the user visits the website after several days. The interests of users can also be stored in such a cookie and used for reach measurement or marketing purposes. "Third-party cookies" are cookies that are offered by providers other than the controller who operates the online service (otherwise, if they are only their cookies, they are referred to as "first-party cookies"). We may use temporary and permanent cookies and explain this in our privacy policy. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser. Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.
A general objection to the use of cookies used for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ or the EU website http://www.youronlinechoices.com/. Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that you may then not be able to use all the functions of this website.

Deletion of data
The data processed by us will be deleted or its processing restricted in accordance with Art. 17 and 18 GDPR. Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. If the data is not deleted because it is required for other and legally permissible purposes, its processing will be restricted. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for commercial or tax law reasons.
According to legal requirements in Germany, data is stored in particular for 10 years in accordance with §§ 147 para. 1 AO, 257 para. 1 no. 1 and 4, para. 4 HGB (books, records, management reports, accounting vouchers, commercial books, documents relevant for taxation, etc.) and 6 years in accordance with § 257 para. 1 no. 2 and 3, para. 4 HGB (commercial letters). According to legal requirements in Austria, the retention period is 7 years in accordance with § 132 para. 1 BAO (accounting documents, receipts/invoices, accounts, receipts, business papers, statement of income and expenses, etc.), 22 years in connection with real estate and 10 years for documents in connection with electronically provided services, telecommunications, radio and television services provided to non-entrepreneurs in EU member states and for which the Mini-One-Stop-Shop (MOSS) is used.

Agenturdienstleistungen
Wir verarbeiten die Daten unserer Kunden im Rahmen unserer vertraglichen Leistungen zu denen konzeptionelle und strategische Beratung, Kampagnenplanung, Software- und
Designentwicklung/-beratung oder Pflege, Umsetzung von Kampagnen und Prozessen/ Handling, Serveradministration, Datenanalyse/ Beratungsleistungen und
Schulungsleistungen gehören.
Hierbei verarbeiten wir Bestandsdaten (z.B., Kundenstammdaten, wie Namen oder Adressen), Kontaktdaten (z.B., E-Mail, Telefonnummern), Inhaltsdaten (z.B., Texteingaben,
Fotografien, Videos), Vertragsdaten (z.B., Vertragsgegenstand, Laufzeit), Zahlungsdaten (z.B., Bankverbindung, Zahlungshistorie), Nutzungs- und Metadaten (z.B. im Rahmen
der Auswertung und Erfolgsmessung von Marketingmaßnahmen). Besondere Kategorien personenbezogener Daten verarbeiten wir grundsätzlich nicht, außer wenn diese
Bestandteile einer beauftragten Verarbeitung sind. Zu den Betroffenen gehören unsere Kunden, Interessenten sowie deren Kunden, Nutzer, Websitebesucher oder Mitarbeiter
sowie Dritte. Der Zweck der Verarbeitung besteht in der Erbringung von Vertragsleistungen, Abrechnung und unserem Kundenservice. Die Rechtsgrundlagen der Verarbeitung
ergeben sich aus Art. 6 Abs. 1 lit. b DSGVO (vertragliche Leistungen), Art. 6 Abs. 1 lit. f DSGVO (Analyse, Statistik, Optimierung, Sicherheitsmaßnahmen). Wir verarbeiten Daten,
die zur Begründung und Erfüllung der vertraglichen Leistungen erforderlich sind und weisen auf die Erforderlichkeit ihrer Angabe hin. Eine Offenlegung an Externe erfolgt nur,
wenn sie im Rahmen eines Auftrags erforderlich ist. Bei der Verarbeitung der uns im Rahmen eines Auftrags überlassenen Daten handeln wir entsprechend den Weisungen der
Auftraggeber sowie der gesetzlichen Vorgaben einer Auftragsverarbeitung gem. Art. 28 DSGVO und verarbeiten die Daten zu keinen anderen, als den auftragsgemäßen
Zwecken.
Wir löschen die Daten nach Ablauf gesetzlicher Gewährleistungs- und vergleichbarer Pflichten. die Erforderlichkeit der Aufbewahrung der Daten wird alle drei Jahre überprüft; im
Fall der gesetzlichen Archivierungspflichten erfolgt die Löschung nach deren Ablauf (6 J, gem. § 257 Abs. 1 HGB, 10 J, gem. § 147 Abs. 1 AO). Im Fall von Daten, die uns
gegenüber im Rahmen eines Auftrags durch den Auftraggeber offengelegt wurden, löschen wir die Daten entsprechend den Vorgaben des Auftrags, grundsätzlich nach Ende des
Auftrags.
Der Gesundheitsvorsorge dienende Leistungen
Wir verarbeiten die Daten unserer Patienten und Interessenten und anderer Auftraggeber oder Vertragspartner (einheitlich bezeichnet als „Patienten“) entsprechend Art. 6 Abs. 1
lit. b) DSGVO, um ihnen gegenüber unsere vertraglichen oder vorvertraglichen Leistungen zu erbringen. Die hierbei verarbeiteten Daten, die Art, der Umfang und der Zweck und
die Erforderlichkeit ihrer Verarbeitung, bestimmen sich nach dem zugrundeliegenden Vertragsverhältnis. Zu den verarbeiteten Daten gehören grundsätzlich Bestands- und
Stammdaten der Patienten (z.B., Name, Adresse, etc.), als auch die Kontaktdaten (z.B., E-Mailadresse, Telefon, etc.), die Vertragsdaten (z.B., in Anspruch genommene
Leistungen, erworbene Produkte, Kosten, Namen von Kontaktpersonen) und Zahlungsdaten (z.B., Bankverbindung, Zahlungshistorie, etc.).
In Rahmen unserer Leistungen, können wir ferner besondere Kategorien von Daten gem. Art. 9 Abs. 1 DSGVO, hier insbesondere Angaben zur Gesundheit der Patienten, ggf.
mit Bezug zu deren Sexualleben oder der sexuellen Orientierung, verarbeiten. Hierzu holen wir, sofern erforderlich, gem. Art. 6 Abs. 1 lit. a., Art. 7, Art. 9 Abs. 2 lit. a. DSGVO eine
ausdrückliche Einwilligung der Patienten ein und verarbeiten die besonderen Kategorien von Daten ansonsten zu Zwecken der Gesundheitsvorsorge auf Grundlage des Art. 9
Abs. 2 lit h. DSGVO, § 22 Abs. 1 Nr. 1 b. BDSG.
Sofern für die Vertragserfüllung oder gesetzlich erforderlich, offenbaren oder übermitteln wir die Daten der Patienten im Rahmen der Kommunikation mit medizinischen
Fachkräften, an der Vertragserfüllung erforderlicherweise oder typischerweise beteiligten Dritten, wie z.B. Labore, Abrechnungsstellen oder vergleichbare Dienstleister, sofern
dies der Erbringung unserer Leistungen gem. Art. 6 Abs. 1 lit b. DSGVO dient, gesetzlich gem. Art. 6 Abs. 1 lit c. DSGVO vorgeschrieben ist, unseren Interessen oder denen der
Patienten an einer effizienten und kostengünstigen Gesundheitsversorgung als berechtigtes Interesse gem. Art. 6 Abs. 1 lit f. DSGVO dient oder gem. Art. 6 Abs. 1 lit d. DSGVO
notwendig ist. um lebenswichtige Interessen der Patienten oder einer anderen natürlichen Person zu schützen oder im Rahmen einer Einwilligung gem. Art. 6 Abs. 1 lit. a., Art. 7
DSGVO.
Die Löschung der Daten erfolgt, wenn die Daten zur Erfüllung vertraglicher oder gesetzlicher Fürsorgepflichten sowie Umgang mit etwaigen Gewährleistungs- und vergleichbaren
Pflichten nicht mehr erforderlich ist, wobei die Erforderlichkeit der Aufbewahrung der Daten alle drei Jahre überprüft wird; im Übrigen gelten die gesetzlichen
Aufbewahrungspflichten.

Therapeutic services and coaching

We process the data of our clients and interested parties and other clients or contractual partners (uniformly referred to as "clients") in accordance with Art. 6 para. 1 lit.
b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context, the type, scope and purpose and the necessity of their
necessity of their processing, are determined by the underlying contractual relationship. The processed data generally includes inventory data and
master data of clients (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone, etc.), contract data (e.g., services used,
fees, names of contact persons, etc.) and payment data (e.g. bank details, payment history, etc.).
As part of our services, we may also process special categories of data in accordance with Art. 9 para. 1 GDPR, in particular information on the health of clients, possibly relating to their sex life or sexual orientation.
to their sex life or sexual orientation, ethnic origin or religious or ideological beliefs. For this purpose we obtain, if
necessary, in accordance with Art. 6 para. 1 lit. a., Art. 7, Art. 9 para. 2 lit. a. GDPR and process the special categories of data otherwise for the purposes of preventive health care.
otherwise for the purposes of preventive healthcare on the basis of Art. 9 para. 2 lit. h. GDPR, § 22 para. 1 no. 1 b. BDSG.
If necessary for the fulfillment of the contract or required by law, we disclose or transmit the client's data in the context of communication with other professionals involved in
third parties involved in the fulfillment of the contract, such as billing offices or comparable service providers, insofar as this is necessary for the provision of our services in accordance with Art. 6 Para.
services pursuant to Art. 6 para. 1 lit. b. GDPR, is required by law pursuant to Art. 6 para. 1 lit. c. GDPR, our interests or those of our clients in efficient and cost-effective healthcare
and cost-effective healthcare as a legitimate interest pursuant to Art. 6 para. 1 lit f. GDPR or is necessary pursuant to Art. 6 para. 1 lit. d. GDPR in order to
protect the vital interests of the client or another natural person or in the context of consent pursuant to Art. 6 para. 1 lit. a., Art. 7 GDPR.
The deletion of the data takes place when the data is no longer required to fulfill contractual or legal duties of care and to deal with any warranty and comparable obligations.
obligations, whereby the necessity of storing the data is reviewed every three years; otherwise, the statutory retention obligations apply.
retention obligations apply.

Contractual services
We process the data of our contractual partners and interested parties as well as other clients, customers, clients, clients or contractual partners (uniformly referred to as
"contractual partners") in accordance with Art. 6 para. 1 lit. b. GDPR in order to provide them with our contractual or pre-contractual services. The data processed in this context
data processed, the type, scope and purpose and the necessity of their processing are determined by the underlying contractual relationship.
The processed data includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as
contract data (e.g. services used, contract content, contractual communication, names of contact persons) and payment data (e.g. bank details, payment history),
bank details, payment history).
We do not process special categories of personal data unless they are part of commissioned or contractual processing.
are.
We process data that is required to justify and fulfill the contractual services and point out the necessity of their disclosure, unless this is obvious to the contractual partners.
contractual partners is not evident. Disclosure to external persons or companies only takes place if it is necessary within the framework of a contract. When
processing of the data provided to us as part of an order, we act in accordance with the instructions of the client and the legal requirements.
When using our online services, we may store the IP address and the time of the respective user action. The storage takes place on the
on the basis of our legitimate interests, as well as the interests of users in protection against misuse and other unauthorized use. This data is not passed on to
third parties, unless it is necessary for the pursuit of our claims in accordance with Art. 6 para. 1 lit. f. GDPR or there is a legal obligation to do so
pursuant to Art. 6 para. 1 lit. c. GDPR.
The data will be deleted if the data is no longer required for the fulfillment of contractual or legal duties of care and for dealing with any warranty and comparable obligations.
and comparable obligations, whereby the necessity of storing the data is reviewed every three years; otherwise, the statutory retention obligations apply.
retention obligations apply.

Administration, financial accounting, office organization, contact management
We process data as part of administrative tasks and the organization of our business, financial accounting and compliance with legal obligations, such as
archiving. In doing so, we process the same data that we process as part of the provision of our contractual services. The basis for processing is Art. 6
Para. 1 lit. c. GDPR, Art. 6 para. 1 lit. f. GDPR. Customers, interested parties, business partners and website visitors are affected by the processing. The purpose and our
interest in the processing lies in the administration, financial accounting, office organization, archiving of data, i.e. tasks that are necessary for the maintenance of our
business activities, performing our tasks and providing our services. The deletion of data with regard to contractual services and contractual
contractual communication corresponds to the information specified for these processing activities.
We disclose or transmit data to the tax authorities, consultants, such as tax consultants or auditors, as well as other fee offices and payment service providers.
payment service providers.
Furthermore, we store information on suppliers, event organizers and other business partners on the basis of our business interests, e.g. for the purpose of later contact.
contact at a later date. We store this data, most of which is company-related, permanently.
Business analyses and market research
In order to operate our business economically and to be able to identify market trends and the wishes of contractual partners and users, we analyze the data we have on
business transactions, contracts, inquiries, etc. In doing so, we process inventory data, communication data, contract data, payment data, usage data and metadata on the basis of
on the basis of Art. 6 para. 1 lit. f. GDPR, whereby the data subjects include contractual partners, interested parties, customers, visitors and users of our online offering.
The analyses are carried out for the purpose of business evaluations, marketing and market research. In doing so, we can link the profiles of registered users with
information, e.g. on the services they have used. We use the analyses to increase user-friendliness, to optimize our offer and for business
offer and business efficiency. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized values.
summarized values.
If these analyses or profiles are personal, they are deleted or anonymized when the user terminates the contract, otherwise after two years from the conclusion of the contract. Otherwise
Otherwise, the overall business analyses and general trend determinations are created anonymously where possible.

Participation in affiliate partner programs
Within our online offer, we use industry-standard tracking measures on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer) in accordance with Art. 6 para. 1 lit. f GDPR.
online offer) in accordance with Art. 6 para. 1 lit. f GDPR, we use industry-standard tracking measures insofar as these are necessary for the operation of the affiliate system. In the following
we inform users about the technical background.
The services offered by our contractual partners may also be advertised and linked on other websites (so-called affiliate links or after-buy systems, if
e.g. links or third-party services are offered after a contract has been concluded). The operators of the respective websites receive a commission if users follow the affiliate links
and subsequently take advantage of the offers.
In summary, it is necessary for our online offering that we can track whether users who are interested in affiliate links and/or the offers available from us
subsequently take up the offers at the instigation of the affiliate links or our online platform. For this purpose, the affiliate links and our
offers are supplemented by certain values that can be set as part of the link or otherwise, e.g. in a cookie. The values include in particular the
source website (referrer), time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer,
an online identifier of the user, as well as tracking-specific values such as advertising material ID, partner ID and categorizations.
The online user identifiers we use are pseudonymous values. This means that the online identifiers themselves do not contain any personal
data such as names or e-mail addresses. They only help us to determine whether the same user who clicked on an affiliate link or was interested in an offer via our online offer
offer has taken up the offer, i.e. has concluded a contract with the provider, for example. The online identifier is, however, personal,
to the extent that the partner company and we have the online identifier together with other user data. This is the only way the partner company can tell us whether the user
user has taken up the offer and we can, for example, pay out the bonus.

Amazon affiliate program

We are based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) participant
of the Amazon EU partner program, which was designed to provide a medium for websites by means of which the placement of advertisements and links
to Amazon.de advertising costs can be earned (so-called affiliate system). This means that as an Amazon partner, we earn money from qualified purchases.
Amazon uses cookies to track the origin of orders. Among other things, Amazon can recognize that you have clicked the affiliate link on this website
and subsequently purchased a product from Amazon.
Further information on the use of data by Amazon and how to object can be found in the company's privacy policy:
https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.
Note: Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates.

Digistore24 partner program

We are based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) participant
of the partner program of Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim, Germany, which was designed to provide a medium for websites,
by means of which reimbursement of advertising costs can be earned through the placement of advertisements and links to Digistore24 (so-called affiliate system). Digistore24 uses cookies
in order to be able to trace the origin of the conclusion of the contract. Among other things, Digistore24 can recognize that you have clicked on the affiliate link on this website and subsequently
subsequently concluded a contract with or via Digistore24.
Further information on the use of data by Digistore24 and options to object can be found in the company's privacy policy:
https://www.digistore24.com/page/privacyl.

Affilinet partner program

We are based on our legitimate interests (i.e. interest in the economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) participant
of the affiliate program of affilinet GmbH, Sapporobogen 6-8, 80637 Munich, Germany, which was designed to provide a medium for websites, by means of which
by means of which advertising costs can be earned through the placement of advertisements and links to Affilinet (so-called affiliate system). Affilinet uses cookies to track the origin of the
of the conclusion of the contract. Among other things, Affilinet can recognize that you have clicked on the partner link on this website and subsequently concluded a contract with or via Affilinet.
concluded a contract with or via Affilinet.
Further information on the use of data by Affilinet and how to object can be found in the company's privacy policy:
https://www.affili.net/de/footeritem/datenschutz.

Comments and contributions

If users leave comments or other contributions, their IP addresses may be used on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR. GDPR
be stored for 7 days. This is done for our security in case someone leaves illegal content in comments and posts (insults, prohibited political propaganda, etc.).
political propaganda, etc.). In this case, we ourselves may be prosecuted for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right, on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f. DSGVO, to process the information of the users for the purpose of spam detection
process.
On the same legal basis, we reserve the right, in the case of surveys, to store users' IP addresses for the duration of the survey and to use cookies in order to
avoid multiple votes.
The data provided in the context of comments and contributions will be stored by us permanently until the user objects.

Comment subscriptions

The follow-up comments can be subscribed to by users with their consent in accordance with Art. 6 para. 1 lit. a GDPR. Users will receive a confirmation email to check whether
verify that they are the owner of the email address entered. Users can unsubscribe from ongoing comment subscriptions at any time. The confirmation email will
contain information on the revocation options. For the purposes of proving the user's consent, we store the time of registration together with the IP address of the
users and delete this information when users unsubscribe from the subscription.
You can cancel your subscription to our newsletter at any time, i.e. withdraw your consent. We may store the unsubscribed email addresses for up to three years on the basis of our
on the basis of our legitimate interests before we delete them in order to be able to prove that consent was previously given. The processing of this data is limited
limited to the purpose of a possible defense against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time.
consent is confirmed at the same time.

Retrieval of profile pictures from Gravatar

We use the Gravatar service of Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA, within our online offering and in particular in the blog.
Gravatar is a service where users can register and store profile pictures and their email addresses. If users use the respective e-mail address on other
online presences (especially in blogs), their profile pictures can be displayed next to the posts or comments. For this purpose
the e-mail address provided by users is transmitted to Gravatar in encrypted form for the purpose of checking whether a profile is stored for it. This is the sole purpose of the
This is the sole purpose of transmitting the email address and it will not be used for any other purpose, but will be deleted afterwards.
The use of Gravatar is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR, as we use Gravatar to offer the authors of posts and comments the opportunity to present themselves.
comment authors the opportunity to personalize their posts with a profile picture.
By displaying the images, Gravatar learns the IP address of the users, as this is necessary for communication between a browser and an online service.
is necessary. Further information on the collection and use of data by Gravatar can be found in Automattic's privacy policy: https://automattic.com/privacy/.
If users do not want a user image linked to their email address at Gravatar to appear in the comments, they should use an email address for commenting that is not with Gravatar.
address that is not stored with Gravatar. We would also like to point out that it is also possible to use an anonymous e-mail address or no e-mail address at all if
users do not wish their e-mail address to be sent to Gravatar. Users can completely prevent the transmission of data by not using our
not using our comment system.

Retrieval of emojis and smilies

Our WordPress blog uses graphic emojis (or smilies), i.e. small graphic files that express feelings, which are obtained from external servers.
are obtained from external servers. The providers of the servers collect the IP addresses of the users. This is necessary so that the emojie files can be transmitted to the user's browser.
The Emojie service is provided by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. Data protection information from Automattic:
https://automattic.com/privacy/. The server domains used are s.w.org and twemoji.maxcdn.com, which, to our knowledge, are so-called content delivery networks
delivery networks, i.e. servers that only serve to transmit files quickly and securely and that delete users' personal data after transmission.
deleted after transmission.
The use of emojis is based on our legitimate interests, i.e. interest in an attractive design of our online offer in accordance with Art. 6 para. 1 lit. f.
GDPR.

Soundcloud

Our podcasts are stored on the platform "Soundcloud", offered by SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany and are played back from this platform.
played back from this platform.
For this purpose, we integrate so-called Soundcloud widgets into our website. These are playback software with which users can play the podcasts. Here
Soundcloud can measure which podcasts are listened to and to what extent and process this information pseudonymously for statistical and business purposes.
For this purpose, cookies may be stored in users' browsers and processed for the purpose of creating user profiles, e.g. for the purpose of displaying ads that correspond to the potential interests of users.
interests of the users. In the case of users who are registered with Soundcloud, Soundcloud can assign the listening information to their profiles.
The use is based on our legitimate interests, i.e. interest in the secure and efficient provision, analysis and optimization of our audio offer in accordance with Art. 6 para. 1 lit. f GDPR.
audio offer in accordance with Art. 6 para. 1 lit. f. GDPR.
Further information and objection options can be found in Soundcloud's privacy policy: https://soundcloud.com/pages/privacy.

Contact us

When contacting us (e.g. by contact form, e-mail, telephone or via social media), the user's details are used to process the contact request and its handling in accordance with
its processing in accordance with Art. 6 para. 1 lit. b) GDPR. The information provided by the user may be stored in a customer relationship management system ("CRM system") or
comparable request organization.
We delete the inquiries if they are no longer required. We review the necessity every two years; the statutory archiving obligations also apply.
Newsletter
With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection.
rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter: We only send newsletters, emails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") with the
consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent.
consent of the user. Otherwise, our newsletters contain information about our services and us.
Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an email in which
in which you are asked to confirm your registration. This confirmation is necessary so that no-one can register with other people's e-mail addresses. The
registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of
the time of registration and confirmation, as well as the IP address. Changes to your data stored with the mailing service provider are also logged.
Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally
in the newsletter.
The newsletter and the performance measurement associated with it are sent on the basis of the recipient's consent in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with §
7 para. 2 no. 3 UWG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. DSGVO i.V.m. § 7
para. 3 UWG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest is directed towards the use
a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consent.
allows us to provide proof of consent.
Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to unsubscribe from the newsletter
at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we
delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims.
An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection.
rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.
Content of the newsletter: We only send newsletters, emails and other electronic notifications containing advertising information (hereinafter referred to as "newsletters") with the
consent of the recipient or legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent.
consent of the user. In addition, our newsletters contain information about our products and accompanying information (e.g. safety instructions),
offers, promotions and our company.
Double opt-in and logging: Registration for our newsletter takes place in a so-called double opt-in procedure. This means that after registering, you will receive an e-mail in which
in which you are asked to confirm your registration. This confirmation is necessary so that no-one can register with other people's e-mail addresses. The
registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of
the time of registration and confirmation, as well as the IP address. Changes to your data stored with the mailing service provider are also logged.
Registration data: To register for the newsletter, it is sufficient to enter your e-mail address. Optionally, we ask you to enter a name so that we can address you personally
in the newsletter.
The newsletter and the performance measurement associated with it are sent on the basis of the recipient's consent in accordance with Art. 6 para. 1 lit. a, Art. 7 GDPR in conjunction with §
107 para. 2 TKG or, if consent is not required, on the basis of our legitimate interests in direct marketing pursuant to Art. 6 para. 1 lt. f. GDPR in conjunction with § 107
para. 2 and 3 TKG.
The logging of the registration process is based on our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. Our interest is directed towards the use
a user-friendly and secure newsletter system that serves both our business interests and the expectations of users and also allows us to prove consent.
allows us to provide proof of consent.
Cancellation/revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. You will find a link to unsubscribe from the newsletter
at the end of each newsletter. We may store the unsubscribed e-mail addresses for up to three years on the basis of our legitimate interests before we
delete them in order to be able to prove that consent was previously given. The processing of this data is limited to the purpose of a possible defense against claims.
An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time.

Newsletter - Mailchimp

The newsletter is sent using the mailing service provider "MailChimp", a newsletter mailing platform of the US provider Rocket Science Group, LLC, 675 Ponce De
Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the privacy policy of the mailing service provider here: https://mailchimp.com/legal/privacy/. The
Rocket Science Group LLC d/b/a MailChimp is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with the European level of data protection ().
level of data protection (https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active). The mailing service provider is used on the basis of our legitimate interests
pursuant to Art. 6 para. 1 lit. f GDPR and an order processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR.
The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services
e.g. for the technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data
of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter - CleverReach

The newsletter is sent by the mailing service provider CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. The data protection provisions
of the dispatch service provider can be viewed here: https://www.cleverreach.com/de/datenschutz/. The shipping service provider is used on the basis of our legitimate interests
pursuant to Art. 6 para. 1 lit. f GDPR and an order processing contract pursuant to Art. 28 para. 3 sentence 1 GDPR.
The shipping service provider may use the data of the recipients in pseudonymous form, i.e. without assignment to a user, to optimize or improve its own services
e.g. for the technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the mailing service provider does not use the data
of our newsletter recipients to write to them themselves or to pass the data on to third parties.

Newsletter - Measuring success

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a dispatch service provider, from its server.
is retrieved from their server. As part of this retrieval, technical information, such as information about the browser and your system, as well as
your IP address and the time of retrieval.
This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations
(which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened
opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients.
be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the mailing service provider to observe individual users. The evaluations serve us
to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
users' interests.
Unfortunately, it is not possible to revoke the performance measurement separately; in this case, the entire newsletter subscription must be canceled.

Hosting and e-mail delivery

The hosting services we use serve to provide the following services: Infrastructure and platform services,
computing capacity, storage space and database services, e-mail dispatch, security services and technical maintenance services that we use for the purpose of operating this online service.
online offer.
In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers,
interested parties and visitors to this online offering on the basis of our legitimate interests in the efficient and secure provision of this online offering in accordance with
Online offer in accordance with Art. 6 para. 1 lit. f DSGVO i.V.m. Art. 28 GDPR (conclusion of order processing contract).
Collection of access data and log files
We, or our hosting provider, collect on the basis of our legitimate interests within the meaning of Art. 6 para. 1 lit. f. GDPR, we collect data about every access to the server on which
this service is located (so-called server log files). The access data includes the name of the website accessed, file, date and time of access, amount of data transferred, notification of successful
data volume, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.
requesting provider.
Log file information is stored for security reasons (e.g. to investigate misuse or fraud) for a maximum of 7 days and then deleted.
then deleted. Data whose further storage is required for evidence purposes is excluded from deletion until the respective incident has been finally clarified.
excluded.

Google Tag Manager

Google Tag Manager is a solution with which we can manage so-called website tags via an interface (and thus, for example, integrate Google Analytics and other Google marketing services into our online offer).
services into our online offering). The Tag Manager itself (which implements the tags) does not process any personal user data. With regard to the
processing of users' personal data, please refer to the following information on Google services. Terms of use:
https://www.google.com/intl/de/tagmanager/use-policy.html.

Google Analytics

We use cookies on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6
Para. 1 lit. f. GDPR) Google Analytics, a web analysis service of Google LLC ("Google"). Google uses cookies. The information generated by the cookie about
use of the online offer by the user is usually transmitted to a Google server in the USA and stored there.
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further information.
compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and the use of the Internet.
to us. Pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of users is anonymized by Google within member states of the European
Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a
Google server in the USA and shortened there.
The IP address transmitted by the user's browser will not be merged with other Google data. Users can prevent the storage of cookies by
the corresponding setting in their browser software; users can also prevent the collection of the data generated by the cookie and relating to their use of the
online offer to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: .
available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google
(https://adssettings.google.com/authenticated).
Users' personal data is deleted or anonymized after 14 months.

Google Universal Analytics

We use Google Analytics in the form of "Universal Analytics". "Universal Analytics" refers to a Google Analytics process in which user analysis is based on a pseudonymous user
based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called
"cross-device tracking").
Target group formation with Google Analytics
We use Google Analytics to display the ads placed by Google and its partners within advertising services only to those users who have also shown an interest in our online offering or who have shown an interest in our online offering.
interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites
which we transmit to Google (so-called "remarketing" or "Google Analytics audiences"). With the help of remarketing audiences, we also want to
ensure that our ads correspond to the potential interest of users.
Google Adsense with personalized ads
We use Google Adsense on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6
Para. 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which ads are displayed on our website and we receive remuneration for their display or other use. For
For these purposes, usage data, such as the click on an ad and the IP address of the user are processed, whereby the IP address is shortened by the last two digits.
is shortened. User data is therefore processed pseudonymously.
We use Adsense with personalized ads. Google draws conclusions about users' interests based on the websites visited or apps used by users and the user profiles thus created.
user profiles, Google draws conclusions about their interests. Advertisers use this information to tailor their campaigns to these interests, which benefits users and advertisers alike.
advantage for users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences the ad selection.
influence. This includes previous search queries, activities, website visits, app usage, demographic and location information. In detail
In detail, this includes: demographic targeting, targeting on interest categories, remarketing and targeting on customer matching lists and target group lists that are stored in
DoubleClick Bid Manager or Campaign Manager.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google
(https://adssettings.google.com/authenticated).

Google Adsense with non-personalized ads

We use data on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6
Para. 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service, with the help of which ads are displayed on our website and we receive remuneration for their display or other use. For
For these purposes, usage data, such as the click on an ad and the IP address of the user are processed, whereby the IP address is shortened by the last two digits.
is shortened. The processing of user data is therefore pseudonymized.
We use Adsense with non-personalized ads. The ads are not displayed on the basis of user profiles. Non-personalized ads are not based on
not based on previous user behavior. Contextual information is used for targeting, including rough (e.g. at location level) geographical targeting
based on the current location, the content on the current website or app and current search terms. Google prohibits any personalized targeting,
including demographic targeting and targeting based on user lists.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google
(https://adssettings.google.com/authenticated).

Google AdWords and conversion measurement

We use data on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6
Para. 1 lit. f. GDPR) the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").
Google is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the online marketing process Google "AdWords" to place ads in the Google advertising network (e.g. in search results, in videos, on websites, etc.),
so that they are displayed to users who have a presumed interest in the ads. This allows us to display ads for and within our online offering in a more targeted
to show users only ads that potentially match their interests. For example, if a user is shown ads for products in which he or she
interested in on other online offers, this is referred to as "remarketing". For these purposes, when you visit our website and other websites on which the
Google advertising network is active, Google immediately executes a code from Google and so-called (re)marketing tags (invisible graphics or code, also known as
"web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (instead of cookies, comparable technologies can also be used).
comparable technologies can also be used instead of cookies). This file records which websites the user has visited, what content they are interested in and which offers they have clicked on.
content and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other
information on the use of the online offer.
We also receive an individual "conversion cookie". The information collected with the help of the cookie is used by Google to create conversion statistics for us.
However, we only learn the anonymous total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag.
were forwarded to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.
User data is processed pseudonymously within the Google advertising network. This means that Google does not store and process, for example, the name or email address
of the user, but processes the relevant data cookie-related within pseudonymous user profiles. This means that, from Google's perspective, the ads are not managed and displayed for a
managed and displayed for a specifically identified person, but for the cookie owner, regardless of who this cookie owner is. This does not apply if a user has
has expressly permitted Google to process the data without this pseudonymization. The information collected about the user is transmitted to Google and stored on
stored on Google's servers in the USA.
Further information on the use of data by Google, setting and objection options, can be found in Google's privacy policy
(https://policies.google.com/technologies/ads) and in the settings for the display of advertisements by Google
(https://adssettings.google.com/authenticated).

Jetpack (WordPress Stats)

We use data on the basis of our legitimate interests (i.e. interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6
Para. 1 lit. f. GDPR) the Jetpack plugin (here the sub-function "Wordpress Stats"), which integrates a tool for the statistical evaluation of visitor access and is provided by
Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. Jetpack uses so-called "cookies", text files that are stored on your computer and that enable an analysis of your use of the website.
enable your use of the website to be analyzed.
The information generated by the cookie about your use of this online offer is stored on a server in the USA. From the
The processed data can be used to create user profiles, whereby these are only used for analysis and not for advertising purposes. Further information can be found in
Automattic's privacy policy: https://automattic.com/privacy/ and information on Jetpack cookies: https://jetpack.com/support/cookies/.
Facebook pixel, custom audiences and Facebook conversion
Within our online offer, due to our legitimate interests in the analysis, optimization and economic operation of our online offer and for these purposes, the so-called "Facebook pixel" is used.
purposes, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd.
are resident in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").
Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee of compliance with European data protection law
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called "Facebook ads").
to determine. Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our
interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products, which are determined on the basis of the websites
websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook
ads correspond to the potential interest of users and are not annoying. With the help of the Facebook pixel, we can also measure the effectiveness of Facebook
ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called
were redirected to our website (so-called "conversion").
Facebook processes the data in accordance with Facebook's data usage policy. Accordingly, general information on the presentation of
Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy.php. Specific information and details about the Facebook pixel and its
how it works can be found in the Facebook help section: https://www.facebook.com/business/help/651294705016616.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To set which types of
ads are displayed to you within Facebook, you can go to the page set up by Facebook and follow the instructions on the settings
usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
desktop computers or mobile devices.
You can also opt out of the use of cookies for reach measurement and advertising purposes via the deactivation page of the Network Advertising Initiative
(http://optout.networkadvertising.org/) and additionally the US website (http://www.aboutads.info/choices) or the European website (http://optout.networkadvertising.org/).
website (http://www.youronlinechoices.com/uk/your-ad-choices/).

econda Analytics

For the needs-based design and optimization of this online offer, data is processed on the basis of our legitimate interests (i.e. interest in the analysis,
Optimization and economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. GDPR) solutions and technologies of econda GmbH, Zimmerstr. 6, 76137 Karlsruhe, Germany
Karlsruhe, Germany, collect and store anonymized data and create user profiles from this data using pseudonyms.
For this purpose, cookies can be used to recognize an Internet browser. However, user profiles are not combined with
not be merged with data about the bearer of the pseudonym without the visitor's express consent. In particular, IP addresses are rendered unrecognizable immediately after
This means that it is not possible to assign user profiles to IP addresses.
You can object to the collection and storage of data at any time with effect for the future. To object to the collection and storage of your visitor data for the future
future, you can use the following link to obtain an opt-out cookie from econda, which means that no visitor data from your browser will be collected and stored by econda in the future.
collected and stored by econda: https://www.econda.de/widerruf-zur-datenspeicherung/. The objection only applies to the device and the web browser on which it was set.
was set, please repeat the process on all devices if necessary. If you delete the opt-out cookie, requests will be sent to econda again.
Further information can be found in econda's privacy policy: https://www.econda.de/datenschutzhinweise/.

Bing Ads

Wir setzen innerhalb unseres Onlineangebotes auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres
Onlineangebotes im Sinne des Art. 6 Abs. 1 lit. f. DSGVO) das Conversion- und Tracking-Tool „Bing Ads“ der Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-
6399, USA, ein. Dabei werden von Microsoft Cookies auf den Geräten der Nutzer gespeichert, um eine Analyse der Benutzung unseres Onlineangebotes durch die Nutzer zu
ermöglichen, sofern Nutzer über eine Microsoft-Bing-Anzeige auf unser Onlineangebot gelangt sind (sog. “Conversion-Messung”). Microsoft und wir können auf diese Weise
erkennen, dass jemand auf eine Anzeige geklickt hat, zu unserem Onlineangebot weitergeleitet wurde und eine vorher bestimmte Zielseite (sog “Conversion Seite”) erreicht hat.
Wir erfahren dabei nur die Gesamtzahl der Nutzer, die auf eine Bing Anzeige geklickt haben und dann zu der Conversion Seite weitergeleitet wurden. Es werden keine IPAdressen
gespeichert. Es werden keine persönlichen Informationen zur Identität der Nutzer mitgeteilt.
Microsoft ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active).
Wenn Nutzer nicht an dem Tracking-Verfahren von Bing Ads teilnehmen möchten, können Sie auch das hierfür erforderliche Setzen eines Cookies per Browser-Einstellung deaktivieren oder die Opt-Out-Seite von Microsoft nutzen: http://choice.microsoft.com/de-DE/opt-out.
Weitere Informationen zum Datenschutz und zu den eingesetzten Cookies bei Microsoft Bing Ads finden Nutzer in der Datenschutzerklärung von Microsoft:
https://privacy.microsoft.com/de-de/privacystatement.
VG Wort / Skalierbares Zentrales Messverfahren
Wir nutzen das „Skalierbare Zentrale Messverfahren“ (SZM) der INFOnline GmbH (INFOnline GmbH, Brühler Str. 9, D-53119 Bonn. ) für die Ermittlung statistischer Kennwerte zur
Ermittlung der Kopierwahrscheinlichkeit von Texten. Dabei werden anonyme Messwerte erhoben. Die Zugriffszahlenmessung verwendet zur Wiedererkennung von Computersystemen alternativ ein Session-Cookie oder eine Signatur, die aus verschiedenen automatisch übertragenen Informationen Ihres Browsers erstellt wird. IP-Adressen werden nur in anonymisierter Form verarbeitet. Das Verfahren wurde unter der Beachtung des Datenschutzes entwickelt. Einziges Ziel des Verfahrens ist es, die
Kopierwahrscheinlichkeit einzelner Texte zu ermitteln. Zu keinem Zeitpunkt werden einzelne Nutzer identifiziert. Ihre Identität bleibt immer geschützt. Sie erhalten über das System
keine Werbung.
Viele unserer Seiten sind mit JavaScript-Aufrufen versehen, über die wir die Zugriffe an die Verwertungsgesellschaft Wort (VG Wort) melden. Wir ermöglichen damit, dass unsere
Autoren an den Ausschüttungen der VG Wort partizipieren, die die gesetzliche Vergütung für die Nutzungen urheberrechtlich geschützter Werke gem. § 53 UrhG sicherstellen.
Es werden hierbei Nutzungsdaten und Metadaten der Nutzer verarbeitet, wobei die IP-Adressen gekürzt werden und die Messverfahren pseudonym sind. Die gekürzte IP-Adresse
wird maximal 60 Tage gespeichert. Die Nutzungsdaten in Verbindung mit einem pseudonymen Zuordnungswert („Identifier“) werden maximal 6 Monate gespeichert.
Den Nutzern steht ferner ein Opt-Out zur Vefügung, um der Erfassung zu vorgenannten Zwecken zu widersprechen: https://optout.ioam.de. Weitere Informationen können Sie der
Datenschutzerklärung von INFOnline entnehmen https://www.infonline.de/datenschutz/benutzer.
Onlinepräsenzen in sozialen Medien
Wir unterhalten Onlinepräsenzen innerhalb sozialer Netzwerke und Plattformen, um mit den dort aktiven Kunden, Interessenten und Nutzern kommunizieren und sie dort über
unsere Leistungen informieren zu können. Beim Aufruf der jeweiligen Netzwerke und Plattformen gelten die Geschäftsbedingungen und die Datenverarbeitungsrichtlinien deren
jeweiligen Betreiber.
Soweit nicht anders im Rahmen unserer Datenschutzerklärung angegeben, verarbeiten wir die Daten der Nutzer sofern diese mit uns innerhalb der sozialen Netzwerke und
Plattformen kommunizieren, z.B. Beiträge auf unseren Onlinepräsenzen verfassen oder uns Nachrichten zusenden.
Einbindung von Diensten und Inhalten Dritter
Wir setzen innerhalb unseres Onlineangebotes auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres
Onlineangebotes im Sinne des Art. 6 Abs. 1 lit. f. DSGVO) Inhalts- oder Serviceangebote von Drittanbietern ein, um deren Inhalte und Services, wie z.B. Videos oder Schriftarten
einzubinden (nachfolgend einheitlich bezeichnet als “Inhalte”).
Dies setzt immer voraus, dass die Drittanbieter dieser Inhalte, die IP-Adresse der Nutzer wahrnehmen, da sie ohne die IP-Adresse die Inhalte nicht an deren Browser senden
könnten. Die IP-Adresse ist damit für die Darstellung dieser Inhalte erforderlich. Wir bemühen uns nur solche Inhalte zu verwenden, deren jeweilige Anbieter die IP-Adresse
lediglich zur Auslieferung der Inhalte verwenden. Drittanbieter können ferner so genannte Pixel-Tags (unsichtbare Grafiken, auch als “Web Beacons” bezeichnet) für statistische
oder Marketingzwecke verwenden. Durch die “Pixel-Tags” können Informationen, wie der Besucherverkehr auf den Seiten dieser Website ausgewertet werden. Die pseudonymen
Informationen können ferner in Cookies auf dem Gerät der Nutzer gespeichert werden und unter anderem technische Informationen zum Browser und Betriebssystem,
verweisende Webseiten, Besuchszeit sowie weitere Angaben zur Nutzung unseres Onlineangebotes enthalten, als auch mit solchen Informationen aus anderen Quellen
verbunden werden.
Vimeo
Wir können die Videos der Plattform “Vimeo” des Anbieters Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA, einbinden.
Datenschutzerklärung: https://vimeo.com/privacy. WIr weisen darauf hin, dass Vimeo Google Analytics einsetzen kann und verweisen hierzu auf die Datenschutzerklärung
(https://www.google.com/policies/privacy) sowie Opt-Out-Möglichkeiten für Google-Analytics (http://tools.google.com/dlpage/gaoptout?hl=de) oder die Einstellungen von Google
für die Datennutzung zu Marketingzwecken (https://adssettings.google.com/.).
Youtube
Wir binden die Videos der Plattform “YouTube” des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Datenschutzerklärung:
https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Fonts
Wir binden die Schriftarten (“Google Fonts”) des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Datenschutzerklärung:
https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google ReCaptcha
Wir binden die Funktion zur Erkennung von Bots, z.B. bei Eingaben in Onlineformularen (“ReCaptcha”) des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View,
CA 94043, USA, ein. Datenschutzerklärung: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.
Google Maps
Wir binden die Landkarten des Dienstes “Google Maps” des Anbieters Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ein. Zu den verarbeiteten Daten
können insbesondere IP-Adressen und Standortdaten der Nutzer gehören, die jedoch nicht ohne deren Einwilligung (im Regelfall im Rahmen der Einstellungen ihrer Mobilgeräte
vollzogen), erhoben werden. Die Daten können in den USA verarbeitet werden. Datenschutzerklärung: https://www.google.com/policies/privacy/, Opt-Out:
https://adssettings.google.com/authenticated.
Typekit-Schriftarten von Adobe
Wir setzen auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres Onlineangebotes im Sinne des Art. 6
Abs. 1 lit. f. DSGVO) externe “Typekit”-Schriftarten des Anbieters Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Republic of
Ireland ein. Adobe ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt0000000TNo9AAG&status=Active).
Verwendung von Facebook Social Plugins
Wir nutzen auf Grundlage unserer berechtigten Interessen (d.h. Interesse an der Analyse, Optimierung und wirtschaftlichem Betrieb unseres Onlineangebotes im Sinne des Art. 6
Abs. 1 lit. f. DSGVO) Social Plugins (“Plugins”) des sozialen Netzwerkes facebook.com, welches von der Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Irland betrieben wird (“Facebook”). Die Plugins können Interaktionselemente oder Inhalte (z.B. Videos, Grafiken oder Textbeiträge) darstellen und sind an einem der
Facebook Logos erkennbar (weißes „f“ auf blauer Kachel, den Begriffen “Like”, “Gefällt mir” oder einem „Daumen hoch“-Zeichen) oder sind mit dem Zusatz “Facebook Social
Plugin” gekennzeichnet. Die Liste und das Aussehen der Facebook Social Plugins kann hier eingesehen werden: https://developers.facebook.com/docs/plugins/.
Facebook ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
Wenn ein Nutzer eine Funktion dieses Onlineangebotes aufruft, die ein solches Plugin enthält, baut sein Gerät eine direkte Verbindung mit den Servern von Facebook auf. Der
Inhalt des Plugins wird von Facebook direkt an das Gerät des Nutzers übermittelt und von diesem in das Onlineangebot eingebunden. Dabei können aus den verarbeiteten Daten
Nutzungsprofile der Nutzer erstellt werden. Wir haben daher keinen Einfluss auf den Umfang der Daten, die Facebook mit Hilfe dieses Plugins erhebt und informiert die Nutzer
daher entsprechend unserem Kenntnisstand.
Durch die Einbindung der Plugins erhält Facebook die Information, dass ein Nutzer die entsprechende Seite des Onlineangebotes aufgerufen hat. Ist der Nutzer bei Facebook
eingeloggt, kann Facebook den Besuch seinem Facebook-Konto zuordnen. Wenn Nutzer mit den Plugins interagieren, zum Beispiel den Like Button betätigen oder einen
Kommentar abgeben, wird die entsprechende Information von Ihrem Gerät direkt an Facebook übermittelt und dort gespeichert. Falls ein Nutzer kein Mitglied von Facebook ist,
besteht trotzdem die Möglichkeit, dass Facebook seine IP-Adresse in Erfahrung bringt und speichert. Laut Facebook wird in Deutschland nur eine anonymisierte IP-Adresse
gespeichert.
Zweck und Umfang der Datenerhebung und die weitere Verarbeitung und Nutzung der Daten durch Facebook sowie die diesbezüglichen Rechte und Einstellungsmöglichkeiten
zum Schutz der Privatsphäre der Nutzer, können diese den Datenschutzhinweisen von Facebook entnehmen: https://www.facebook.com/about/privacy/.
Wenn ein Nutzer Facebookmitglied ist und nicht möchte, dass Facebook über dieses Onlineangebot Daten über ihn sammelt und mit seinen bei Facebook gespeicherten
Mitgliedsdaten verknüpft, muss er sich vor der Nutzung unseres Onlineangebotes bei Facebook ausloggen und seine Cookies löschen. Weitere Einstellungen und Widersprüche
zur Nutzung von Daten für Werbezwecke, sind innerhalb der Facebook-Profileinstellungen möglich: https://www.facebook.com/settings?tab=ads oder über die US-amerikanische
Seite http://www.aboutads.info/choices/ oder die EU-Seite http://www.youronlinechoices.com/. Die Einstellungen erfolgen plattformunabhängig, d.h. sie werden für alle Geräte, wie
Desktopcomputer oder mobile Geräte übernommen.
Twitter
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Twitter, angeboten durch die Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA
94103, USA, eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes
innerhalb von Twitter teilen können.
Sofern die Nutzer Mitglieder der Plattform Twitter sind, kann Twitter den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer zuordnen. Twitter ist unter dem
Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten (https://www.privacyshield.gov/participant?
id=a2zt0000000TORzAAO&status=Active). Datenschutzerklärung: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization.
Instagram
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Instagram, angeboten durch die Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025,
USA, eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von
Instagram teilen können. Sofern die Nutzer Mitglieder der Plattform Instagram sind, kann Instagram den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer
zuordnen. Datenschutzerklärung von Instagram: http://instagram.com/about/legal/privacy/.
Pinterest
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Pinterest, angeboten durch die Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA,
eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von
Pinterest teilen können. Sofern die Nutzer Mitglieder der Plattform Pinterest sind, kann Pinterest den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer
zuordnen. Datenschutzerklärung von Pinterest: https://about.pinterest.com/de/privacy-policy.
Xing
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes Xing, angeboten durch die XING AG, Dammtorstraße 29-32, 20354 Hamburg, Deutschland,
eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von Xing
teilen können. Sofern die Nutzer Mitglieder der Plattform Xing sind, kann Xing den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer zuordnen.
Datenschutzerklärung von Xing: https://www.xing.com/app/share?op=data_protection..
LinkedIn
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte des Dienstes LinkedIn, angeboten durch die inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland,
eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses Onlineangebotes innerhalb von
LinkedIn teilen können. Sofern die Nutzer Mitglieder der Plattform LinkedIn sind, kann LinkedIn den Aufruf der o.g. Inhalte und Funktionen den dortigen Profilen der Nutzer
zuordnen. Datenschutzerklärung von LinkedIn: https://www.linkedin.com/legal/privacy-policy.. LinkedIn ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine
Garantie, das europäische Datenschutzrecht einzuhalten (https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active). Datenschutzerklärung:
https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Google+
Innerhalb unseres Onlineangebotes können Funktionen und Inhalte der Plattform Google+, angeboten durch die Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA
94043, USA („Google“), eingebunden werden. Hierzu können z.B. Inhalte wie Bilder, Videos oder Texte und Schaltflächen gehören, mit denen Nutzer Inhalte dieses
Onlineangebotes innerhalb von Twitter teilen können. Sofern die Nutzer Mitglieder der Plattform Google+ sind, kann Google den Aufruf der o.g. Inhalte und Funktionen den
dortigen Profilen der Nutzer zuordnen.
Google ist unter dem Privacy-Shield-Abkommen zertifiziert und bietet hierdurch eine Garantie, das europäische Datenschutzrecht einzuhalten
(https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active). Weitere Informationen zur Datennutzung durch Google, Einstellungs- und
Widerspruchsmöglichkeiten, erfahren Sie in der Datenschutzerklärung von Google (https://policies.google.com/technologies/ads) sowie in den Einstellungen für die Darstellung
von Werbeeinblendungen durch Google (https://adssettings.google.com/authenticated).
Sharing-Funktionen von AddThis
Innerhalb unseres Onlineangebotes wird der Dienst “AddThis” (1595 Spring Hill Rd Suite 300 Vienna, VA 22182, USA) zum Teilen von Inhalten dieses Onlineangebotes innerhalb
sozialer Netzwerke eingesetzt (sog. Sharing).
Die Nutzung erfolgt auf Grundlage unserer berechtigten Interessen, d.h. Interesse an einer Verbreitung unseres Onlineangebotes gem. Art. 6 Abs. 1 lit. f. DSGVO.
AddThis nutzt die personenbezogenen Informationen der Nutzer für die Zurverfügungstellung und das Ausführen der Sharing-Funktionen. Darüber hinaus kann AddThis
pseudonyme Informationen der Nutzer zu Marketingzwecken nutzen. Diese Daten werden mithilfe von sog. “Cookie”-Textdateien auf dem Computer der Nutzer gespeichert.
Datenschutzerklärung: http://www.addthis.com/privacy, Opt-Out: http://www.addthis.com/privacy/opt-out.